Category: Branding

Anyone Can Do Marketing, Right?

On TV, people will sometimes forgo a lawyer and represent themselves in court. In real life, however, people are much more inclined to let the experts do their jobs.

Who’s The Target Group?

Many great creative messages never see the light of day because a decision maker feels that it could, maybe, possibly,  be offensive to someone – anyone.

Creative Media Idea of the Week

Who says media can’t be creative? Not me. As someone with a background in media planning and buying, I am always on the lookout for ways to give traditional media a twist and make it fresh.