Recently, Snapchat started to allow businesses to utilize Public Profiles (after an extended period of testing). Snapchat Public Profiles allow brands / companies to build a permanent presence on Snapchat. Businesses can now create a profile that has content highlights for the world to see, along with any augmented reality (AR) lenses they’ve created for… Read more »
Tag: Social Media
Typically, I would consider Facebook and Instagram to be best suited for B2C companies, and so would many others. B2C has shorter buyer journeys than B2B, which makes it easy to see an immediate impact when running something like a retargeting campaign. As we know, B2B buyer journeys can last months and sometimes years depending… Read more »
I was at Target the other day (I know, I know it’s “cheugy” – the new word that teenagers use to refer to somebody that is uncool – but I like Target’s stuff) and a man across the produce section caught my eye. He was staring very intently at me, like people do when they… Read more »
The separation of our personal and business lives seems almost as sacrosanct as that of church and state. However, this isn’t necessarily the case. If you work as a lender at a bank, for example, you are expected to follow a set of rules that gives people of all races and religions access to your… Read more »
Social media adoption by banks has worked its way from the largest to the smallest. Now, after a decade, even modest rural banks are getting on board. As your institution evaluates the options, the question to ask isn’t “what are we going to put on social media?” but instead “why are we using social media?”… Read more »
Ever hear of Flow magazine? Maybe it’s not ringing a bell. But if you use Facebook, you may recall seeing posts like “The 6 cancer causers in your home you need to get rid of!” or “The most common form of stress these days is dealing with fake people who can’t be trusted” or the… Read more »
We learned recently that after years of rebuffing overtures from some of the world’s most successful companies (Facebook, Google, Microsoft, Apple), Twitter is considering a sale, finally succumbing to the pressure to turn a profit. A few years ago I lectured at a university symposium, and I said something to the effect of “Watch Facebook… Read more »
