Have you ever known someone who was so eager to be your friend that they agreed with everything you said? Ask them to pick a restaurant, and they tell you they’re good with whatever you choose. Tell them about your favorite movie, and they agree, replying “oh, if you liked that, you’ll LOVE these similar… Read more »
Tag: Social Media
Recently, Disney announced that its immersive, expensive Galactic Starcruiser hotel at Walt Disney World would close after just two years in operation. What? You didn’t know that Disney had a Star Wars-themed hotel set in a space ship – complete with droids and wookies – that cost a whopping $6,000 a weekend for a family… Read more »
Recently, Snapchat started to allow businesses to utilize Public Profiles (after an extended period of testing). Snapchat Public Profiles allow brands / companies to build a permanent presence on Snapchat. Businesses can now create a profile that has content highlights for the world to see, along with any augmented reality (AR) lenses they’ve created for… Read more »
Typically, I would consider Facebook and Instagram to be best suited for B2C companies, and so would many others. B2C has shorter buyer journeys than B2B, which makes it easy to see an immediate impact when running something like a retargeting campaign. As we know, B2B buyer journeys can last months and sometimes years depending… Read more »
I was at Target the other day (I know, I know it’s “cheugy” – the new word that teenagers use to refer to somebody that is uncool – but I like Target’s stuff) and a man across the produce section caught my eye. He was staring very intently at me, like people do when they… Read more »
The separation of our personal and business lives seems almost as sacrosanct as that of church and state. However, this isn’t necessarily the case. If you work as a lender at a bank, for example, you are expected to follow a set of rules that gives people of all races and religions access to your… Read more »
Social media adoption by banks has worked its way from the largest to the smallest. Now, after a decade, even modest rural banks are getting on board. As your institution evaluates the options, the question to ask isn’t “what are we going to put on social media?” but instead “why are we using social media?”… Read more »
