As of January 1, 2015, Greg “Hal” Halliday and Kerry Heid became the principal owners of Anchor Marketing, a brand-building agency headquartered in Grand Forks, North Dakota. Halliday and Heid purchased the company from Steve Eickman, who founded the company in 1997. Eickman will stay with Anchor Marketing as part of the account service team.… Read more »
It Pays To Preach To The Choir All of your target audiences are important – including internal ones. One of our former clients was a nice restaurant. They had good food, but had developed something of a reputation for slow service. This, in turn, led to weak lunch traffic – after all, who wanted to go to… Read more »
Promotions vs. Brand Building How To Find The Right Balance For Your Business For your business to grow, people need to know who you are. That’s obvious. Less clear is the path that each unique business should take to tell the world about its products or services. Should you rely on promotions? Should you take… Read more »
Planning For Marketing And Marketing From A Plan Hank had an appointment with a client. He was scheduled to meet Mac, a contractor, at a model home in a new housing development to discuss some business. Hank had a general idea where he was going, so he busied himself with other tasks until the time… Read more »
Come Together, Right Now Ten years ago, the buzzword when talking about marketing and media was “convergence.” Experts used it when they predicted a future in which all digital (and even some analog) media would come together in one place. You don’t hear the word very much anymore. Do you want to know why? Because… Read more »
Check out the December issue of Anchor’s newsletter by visiting http://bit.ly/tJTaMR. Making waves in this latest issue are the 5 P’s and 5 C’s.
Check out the November issue of Anchor’s newsletter by visiting http://bit.ly/uyj7YD. Making waves in this latest issue is Brand Loyalty Score.