All social media content is judged based on a somewhat nebulous concept known as “engagement.” Hypothetically, it’s a measure of how much your followers are interested in the things you post on platforms like LinkedIn, Facebook, Twitter and Instagram. In practice, engagement can be harder to pin down.One way for a business to judge engagement… Read more »
Author: Greg "Hal" Halliday
Greg “Hal” Halliday is Anchor’s managing partner and also serves as an account manager, putting 25 years of sales and marketing experience to work for our clients. He joined the Anchor crew in 2010. Originally from a small town in southeast Minnesota, Hal is a graduate of the University of Minnesota, Duluth with a degree in business and an emphasis in marketing. He also serves as the president of the Highway 2 West Manufacturer’s Association.
I am the president of Anchor Marketing. However, sometimes the hardest part of my job is explaining how marketing is different than branding. When you say “marketing,” a lot of people think you are talking about advertising and sales promotions. And while that is true, it’s only a small part of what Anchor does. The… Read more »
Remember when newspaper, radio and TV were on top of the media world? Remember when direct mail and personal sales calls were the only real options for business to business communication? It seems like it was only a few years ago this was the case, but I have a few startling facts for you: Facebook… Read more »
Everyone knows that humans don’t make buying decisions all at once. To employ an over-used marketing buzzword, it’s a journey – one that includes the awareness step, the consideration step and finally the decision step. The trick, then, comes in trying to show them your product or service in the right way at the right… Read more »
We all know somebody who only talks about themself. It’s a character trait that is less than endearing, and I see it manifest itself too often in the world of branding. Think about your experiences with LinkedIn. It’s likely that you’ve been approached by someone you’ve never met trying to make a connection, and as… Read more »
If you lead the sales effort for your company, you’re often trying to start conversations with prospects who you’ve never met in-person. Making those connections over the past couple of months without face time at trade events, trade shows or drop-ins has been twice as hard. How can you convince people to be interested in… Read more »
If your company relies on trade shows as a source of sales leads, you’ll want to continue reading this. Within the past few weeks, nearly every trade show from now through June has been cancelled. As a result, trade show promoters, trade organizations and even some marketing companies are scrambling to offer alternative “virtual” trade… Read more »
