Everyone knows that humans don’t make buying decisions all at once. To employ an over-used marketing buzzword, it’s a journey – one that includes the awareness step, the consideration step and finally the decision step. The trick, then, comes in trying to show them your product or service in the right way at the right… Read more »
Author: Greg "Hal" Halliday
Greg “Hal” Halliday is Anchor’s managing partner and also serves as an account manager, putting 25 years of sales and marketing experience to work for our clients. He joined the Anchor crew in 2010. Originally from a small town in southeast Minnesota, Hal is a graduate of the University of Minnesota, Duluth with a degree in business and an emphasis in marketing. He also serves as the president of the Highway 2 West Manufacturer’s Association.
We all know somebody who only talks about themself. It’s a character trait that is less than endearing, and I see it manifest itself too often in the world of branding. Think about your experiences with LinkedIn. It’s likely that you’ve been approached by someone you’ve never met trying to make a connection, and as… Read more »
If you lead the sales effort for your company, you’re often trying to start conversations with prospects who you’ve never met in-person. Making those connections over the past couple of months without face time at trade events, trade shows or drop-ins has been twice as hard. How can you convince people to be interested in… Read more »
If your company relies on trade shows as a source of sales leads, you’ll want to continue reading this. Within the past few weeks, nearly every trade show from now through June has been cancelled. As a result, trade show promoters, trade organizations and even some marketing companies are scrambling to offer alternative “virtual” trade… Read more »
Find partners who are more interested in learning about your business and less interested in trying to sell you something.
I remember 23 years ago when the Red River flooded in Grand Forks. It was devastating. Homes and businesses were lost. It was a financial and personal tragedy of epic proportions. At the time, I was selling for a manufacturer, and I remember one of my lawn and garden retail customers in Grand Forks taking… Read more »
All checking accounts are the same. That’s not a true statement, of course, but it sure can seem that way sometimes. When rates are low, the difference between an account that earns nothing and an account that earns next to nothing can be hard for consumers to comprehend. Sometimes banks can add on features, but… Read more »