Author: Greg "Hal" Halliday

Greg “Hal” Halliday is Anchor’s managing partner and also serves as an account manager, putting 25 years of sales and marketing experience to work for our clients. He joined the Anchor crew in 2010. Originally from a small town in southeast Minnesota, Hal is a graduate of the University of Minnesota, Duluth with a degree in business and an emphasis in marketing. He also serves as the president of the Highway 2 West Manufacturer’s Association.
Getting Your Team Behind Your Brand

If you’re a fan of sports – any sport, really – you already know how important teamwork is to success. Good communication is also critical. In both cases, the goal is a coordinated effort. Imagine a team where some of the players are running one play while others are running something entirely different. The results… Read more »

Understanding Rebranding

One of the toughest challenges companies face is rebranding. Leaders ask “should we change our name, or shouldn’t we? If so, why? If not, why not?” These are hard questions to answer. It’s not arithmetic so there is usually more than one right answer. Fortunately, we’ve helped companies navigate this process and learned a few… Read more »

Mission Statements And The Blues Bros

Don’t ask me why, but every time I hear someone say, “mission statement,” my mind flashes back to Dan Aykroyd’s character in the film The Blues Brothers. If you’ve seen it recently (or have a really good memory), Elwood tells people “We are on a mission from God.” While he’s pretty convincing, my gut tells me… Read more »

Modern Targeting Still Needs Human Insights

A few years ago, the promise of big data seemed infinite. Recent privacy meltdowns at Facebook and Google, however, have brought many of those notions crashing back down to earth. Unfortunately, some branding professionals in the world haven’t been keeping up with this new reality, and as a result you have to be careful who… Read more »

Distributors: Amazon Only Loves You For Your Data

Being a bit of a nerd, it’s not uncommon to see me staring at a blank piece of paper deep in thought, followed by a fevered session of doodling, sketching and note-taking. My wife calls this “unveiling the secret world inside Hal’s mind.” In truth, there are no secrets. I just don’t “download” ideas to… Read more »

Facebook, Libra Shake Up Traditional Banking

Most big Facebook headlines over the last few years have been fairly bad news, filled with privacy concerns and political intrigue. The latest announcement from Mark Zuckerberg and his crew of social media risk takers, on the other hand, contains alarming news for banks. Facebook, along with partners like VISA, Mastercard, PayPal, Stripe and Uber… Read more »

Encouraging Your Team To Train

Are your employees passionate about improving their knowledge and skills? Don’t expect it to happen on its own or happen overnight. You need to encourage that mindset, and it isn’t always easy. When most companies implement strategies for branding and marketing, they tend to do so from the inside out. In other words, they focus… Read more »