Imagine that you are a football coach, and you’ve designed the world’s most clever play. It’s a variation on the classic “halfback pass,” and you call it at exactly the right time in the big game. The center snaps the ball perfectly to the quarterback, who fakes a handoff one way and then tucks the… Read more »
Author: Greg "Hal" Halliday
Greg “Hal” Halliday is Anchor’s managing partner and also serves as an account manager, putting 25 years of sales and marketing experience to work for our clients. He joined the Anchor crew in 2010. Originally from a small town in southeast Minnesota, Hal is a graduate of the University of Minnesota, Duluth with a degree in business and an emphasis in marketing. He also serves as the president of the Highway 2 West Manufacturer’s Association.
Logos are a powerful thing. A simple “swoosh” can tell an incredible story if you put the right branding power behind it. A good logo sets you apart from your competition and builds brand equity with your customers. That’s why it’s so strange that banks are so slow to update the symbol that represents their… Read more »
The separation of our personal and business lives seems almost as sacrosanct as that of church and state. However, this isn’t necessarily the case. If you work as a lender at a bank, for example, you are expected to follow a set of rules that gives people of all races and religions access to your… Read more »
The recent Equifax data breach sent shockwaves across the financial world. Not only did it weaken the public’s trust in the consumer credit reporting agencies, it sent ripples across the entire financial sector – including banks. Because they work together so closely, it’s easy for financial institutions to get caught in the wake of any… Read more »
Amazon.com changed the world. If you want to see just how much, seek out and walk through a Sears store (because evidently nobody goes into them to shop anymore). It’s a sad, strange experience – a little like a science fiction story where you are the last person on earth. Amazon has created an environment… Read more »
One of the most complex branding challenges facing any bank is a merger or acquisition. Oftentimes it involves taking two brands – each their own equity – and combining them into a single brand (that may or may not be new). The task can seem overwhelming: Should you use one of the existing brands or create a… Read more »
I work with distributors in several different industries, and while their products are different, their challenges are oftentimes the same. Specifically, I hear frustration about how much time and money gets spent on marketing and branding to customers with few obvious results. Distributors concentrate a lot of effort on telling business-to-business customers their story only… Read more »
