Typically, I would consider Facebook and Instagram to be best suited for B2C companies, and so would many others. B2C has shorter buyer journeys than B2B, which makes it easy to see an immediate impact when running something like a retargeting campaign. As we know, B2B buyer journeys can last months and sometimes years depending… Read more »
Retargeting with Linkedin is easier than you might think.
Implementing a marketing automation platform is a big deal, and it can be a little overwhelming at first. However, everything always runs smoother when you have a plan in place, and this situation is no different. Start by taking a look at your manual marketing processes – primarily related to digital customer engagement and customer… Read more »
One of the hottest buzz words in marketing for the last few years has been “marketing automation.” The goal for marketing automation is to simplify manual processes and create marketing qualified leads (MQLs) to pass onto your sales team.
We live in a digital world, and it can be tempting to think that everybody uses the same social platforms as we do. This isn’t reality, of course, and if you are looking to reach young people, you may need to look outside your own favorites. For example, imagine your business is growing, and you… Read more »
LinkedIn is a great place to connect with professionals and build brand awareness for your company with key decision makers. This year’s challenges have pushed many companies to become more digital in their marketing and sales strategies since meeting in person has become so complicated. To address this demand, LinkedIn has launched a way to… Read more »
We’ve all heard of Snapchat (it’s the one with short messages and video that disappear after a short time), and if you’re a business-to-consumer (B2C) company with a young audience, it’s getting easier and easier to utilize this platform with your marketing. However, I think it’s fair to say that a majority of companies who… Read more »