Author: Brooke Tofte

Brooke helps to put it all together here at Anchor. She organizes projects by communicating with clients, vendors, the account team and the creative team. She is both strategic and innovative, and her positive attitude brings energy to every project she works on.
Create Your Next Conference On LinkedIn

LinkedIn is a great place to connect with professionals and build brand awareness for your company with key decision makers. This year’s challenges have pushed many companies to become more digital in their marketing and sales strategies since meeting in person has become so complicated. To address this demand, LinkedIn has launched a way to… Read more »

Manufacturers And Snapchat

We’ve all heard of Snapchat (it’s the one with short messages and video that disappear after a short time), and if you’re a business-to-consumer (B2C) company with a young audience, it’s getting easier and easier to utilize this platform with your marketing. However, I think it’s fair to say that a majority of companies who… Read more »

Reach Quality Job Candidates On LinkedIn

There are a lot of job posting websites in the world today, and you’ve probably heard names like Indeed, Glassdoor and ZipRecruiter (maybe you’ve even tried them). Here’s another name to consider: LinkedIn. You’ve always known that it’s a great place for business professionals to network and share their career achievements, but you may not… Read more »

Build A Process To Convert Prospects Into Customers – And Include LinkedIn

How to turn prospects into customers in an effective way: it’s been the holy grail of sales since the first business opened its doors. Let’s say you have a list of email addresses, for example. It’s tempting to simply send out an email blast. However, email blasts need support to be effective. It’s never as… Read more »

How To Utilize Employee Advocacy On LinkedIn

Do you fear that you’re investing time in quality content that nobody ever sees? Some days I bet you just want to grab a megaphone and shout from the rooftop – “Check out my new blog on our website!” It can be difficult to continue writing content when you think it’s not creating any value… Read more »

Can’t Find Employees? Discover 3D Printing.

It is well-known that there is a worker shortage in manufacturing, and I know many CEOs lay awake at night trying to solve the issue of recruiting and retaining talent. As a result, many companies have turned to technology like 3D printing (also known as additive manufacturing) to address their needs. While this may seem… Read more »