Author: Brooke Tofte

Brooke helps to put it all together here at Anchor. She organizes projects by communicating with clients, vendors, the account team and the creative team. She is both strategic and innovative, and her positive attitude brings energy to every project she works on.
Engaging Prospects At The Top Of The Marketing Funnel

When customer prospects begin their research on overcoming a challenge, they’re seldom receptive to a “hard sell” pitch. To some, this may sound counterintuitive. It’s easy to talk yourself into shouting “I have the answer! I have just what you’re looking for!” at prospects because you know your products or services can help. However, the first step… Read more »

How A CRM Makes Communication Better

There is so much business technology at our fingertips today that it can be challenging to know what to invest your time and money into. With that being said, one of the most proven choices is a Customer Relationship Management (CRM) platform. CRMs are software packages that store and manage a company’s customer contact information. When used correctly,… Read more »

Snapchat Gives Brands Public Profiles

Recently, Snapchat started to allow businesses to utilize Public Profiles (after an extended period of testing). Snapchat Public Profiles allow brands / companies to build a permanent presence on Snapchat. Businesses can now create a profile that has content highlights for the world to see, along with any augmented reality (AR) lenses they’ve created for… Read more »

Finding Leads With Facebook And Instagram

Typically, I would consider Facebook and Instagram to be best suited for B2C companies, and so would many others. B2C has shorter buyer journeys than B2B, which makes it easy to see an immediate impact when running something like a retargeting campaign. As we know, B2B buyer journeys can last months and sometimes years depending… Read more »

The Basics Of Marketing Automation

Implementing a marketing automation platform is a big deal, and it can be a little overwhelming at first. However, everything always runs smoother when you have a plan in place, and this situation is no different. Start by taking a look at your manual marketing processes – primarily related to digital customer engagement and customer… Read more »

Should You Be Using Marketing Automation?

One of the hottest buzz words in marketing for the last few years has been “marketing automation.” The goal for marketing automation is to simplify manual processes and create marketing qualified leads (MQLs) to pass onto your sales team.