Tag: Banking

How Dirty Are Your Eyeglasses?

Contact lenses hurt my eyes. I wore them when I was younger because I thought I needed to, so I’d struggle through eight hours of work or school then rip them out of my bloodshot eyes the minute I got home. I kept wearing them to play basketball, but when I retired my weekend warrior… Read more »

With Great Data Comes Great Responsibility

Recent events at Facebook have caused Americans to take a hard look at the big business of big data. As the saying goes, if you can’t identify a company’s product, then you yourself are the product. Facebook never hid that fact, but it took on a more sinister tone when Cambridge Analytics hijacked personal information… Read more »

Are You Targeting The Wrong Farmers?

Ask any ag bank to describe their biggest customers, and you will get some interesting feedback. Traditionally, farmers have shared some characteristics that set them apart from other customers, including other commercial accounts. Ag bankers will tell you that their farmers are conservative, are slow to adopt new technology and are fiercely protective of their… Read more »

Can A Market Correction Strengthen Your Bank’s Brand?

If you pay attention to the stock market, you’ve heard the experts talking about a “correction” a lot over the last few years. If you didn’t know what they were talking about, we got to see one firsthand in early February. Common sense finally threw some cold water on the traders who had relentlessly pushed… Read more »

Why Does Everybody Hate Millennials?

Talk to a group of business people over the age of 40, and you won’t get a consensus on politics, investment advice or management practices. But mention the “M” word, and suddenly everyone will be on the same page: millennials drive them crazy. The millennial generation is now the most important consumer group in the… Read more »

Buy-In Is The Difference Between Branding Success And Failure

Imagine that you are a football coach, and you’ve designed the world’s most clever play. It’s a variation on the classic “halfback pass,” and you call it at exactly the right time in the big game. The center snaps the ball perfectly to the quarterback, who fakes a handoff one way and then tucks the… Read more »

Signs That Your Bank Needs A New Logo

Logos are a powerful thing. A simple “swoosh” can tell an incredible story if you put the right branding power behind it. A good logo sets you apart from your competition and builds brand equity with your customers. That’s why it’s so strange that banks are so slow to update the symbol that represents their… Read more »