Tag: Banking

Should I Monitor My Employees’ Social Media?

The separation of our personal and business lives seems almost as sacrosanct as that of church and state. However, this isn’t necessarily the case. If you work as a lender at a bank, for example, you are expected to follow a set of rules that gives people of all races and religions access to your… Read more »

Escaping The Data Breach Riptide

The recent Equifax data breach sent shockwaves across the financial world. Not only did it weaken the public’s trust in the consumer credit reporting agencies, it sent ripples across the entire financial sector – including banks. Because they work together so closely, it’s easy for financial institutions to get caught in the wake of any… Read more »

The Threat Is Real

Amazon.com changed the world. If you want to see just how much, seek out and walk through a Sears store (because evidently nobody goes into them to shop anymore). It’s a sad, strange experience – a little like a science fiction story where you are the last person on earth. Amazon has created an environment… Read more »

Mergers, Acquisitions And Marketing

One of the most complex branding challenges facing any bank is a merger or acquisition. Oftentimes it involves taking two brands – each their own equity – and combining them into a single brand (that may or may not be new). The task can seem overwhelming: Should you use one of the existing brands or create a… Read more »

The Courage To Stand Out

Banks in the Midwest deal with an interesting conundrum. The same conservative thinking that kept them out of hot water during the financial crisis that hit the United States a decade ago often causes them to play it safe in every other aspect of their business. The problem is that being safe in finances and… Read more »

The Big Question About Social Media For Banks

Social media adoption by banks has worked its way from the largest to the smallest. Now, after a decade, even modest rural banks are getting on board. As your institution evaluates the options, the question to ask isn’t “what are we going to put on social media?” but instead “why are we using social media?”… Read more »

How Much Do You Really Know About Your Customers?

Most bankers will tell you without hesitation that they understand their customers. After all, they talk to them every day, right? Unfortunately, that casual communication rarely leads to the kind of frank truthfulness that is critical to deep understanding. Nobody wants to tell their banker that they disagree with them, but without that candor, even… Read more »