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Do Your Best Customers Know Who You Are?

I learned something last week during a new client meeting.  We’ll call the prospective client Company A. The management team from Company A shared with us that they were very concerned that one of their largest customers, Company B, had no idea what Company A’s real strengths were. Company B was only seeing a small portion of the overall Company A picture. That was why they were seeking our help. Strengths are part of the foundation of what makes any client different from their competitors, so I knew right away that we could help.

Later that evening, I started thinking about my own clients. Have I clearly identified what I’m skilled at, or do they merely see me as an account executive for Anchor Marketing, an agency in Grand Forks? That said, what follows is a shot at better defining my strengths.

I was fortunate enough to start my career off working for a manufacturer of consumer packaged goods. During my 11 years there, I learned a lot, including manufacturer marketing, graphic design, packaging design, collateral material development, selling to wholesalers and selling to national retail chains.

Then, I spent two years managing projects for an equipment manufacturer where I learned even more about B2B marketing. In fact, over the course of my career, I’ve been able to see marketing from all angles. I’ve targeted businesses. I’ve targeted consumers. I’ve been an agency client, and now I work at an agency. My strengths lie in my ability to understand the complexities inherent to the supply chain and the retail marketplace. I can provide an outsider’s advice with an insider’s experience to back it up.

Today, I’m fortunate to be surrounded by a team of people with complimentary strengths. One team member is an expert in bank marketing, distribution marketing and economic development. Another is well versed in hospitality marketing and helping public utility companies to communicate their brand messages. Our award-winning creative team has been developing extraordinary ideas for more than 10 years.

Is it time for you to tell your customers who you are and what you are good at? If so, we can help.