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Core Purpose Statements That Work

A core purpose statement is a brief explanation of why a business exists for its customers – an expression of what a company does (you can read more about this at www.anchorwebsite.com/what-a-core-purpose-statement-can-do-for-you/). When developed correctly, core purpose statements act as a powerful tool for businesses. Here are five companies that got it right. 

Starbucks

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

starbucks

Google

To organize the world’s information and make it universally accessible and useful.

Amazon

To continue to offer quality products and services using the best technology available and at a reasonable price. This results in highly loyal customers, while maintaining shareholders’ interest and company profits in mind.

amazon

Target

To make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise.

target

Microsoft

To help people and businesses throughout the world to realize their full potential.

microsoft