A core purpose statement is a brief explanation of why a business exists for its customers – an expression of what a company does (you can read more about this at www.anchorwebsite.com/what-a-core-purpose-statement-can-do-for-you/). When developed correctly, core purpose statements act as a powerful tool for businesses. Here are five companies that got it right. 

starbucks

Starbucks

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

 

Google

To organize the world’s information and make it universally accessible and useful.

 

amazon

Amazon

To continue to offer quality products and services using the best technology available and at a reasonable price. This results in highly loyal customers, while maintaining shareholders’ interest and company profits in mind.

target

Target

To make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise.

microsoft

Microsoft

To help people and businesses throughout the world to realize their full potential.

 


Anchor Marketing

2726 17th Ave. S.
Grand Forks, ND
(701) 787-8230
Mobile Menu Toggle