A core purpose statement is a brief explanation of why a business exists for its customers – an expression of what a company does (you can read more about this at www.anchorwebsite.com/what-a-core-purpose-statement-can-do-for-you/). When developed correctly, core purpose statements act as a powerful tool for businesses. Here are five companies that got it right.
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Starbucks
To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
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To organize the world’s information and make it universally accessible and useful.
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Amazon
To continue to offer quality products and services using the best technology available and at a reasonable price. This results in highly loyal customers, while maintaining shareholders’ interest and company profits in mind.
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Target
To make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise.
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Microsoft
To help people and businesses throughout the world to realize their full potential.
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