I work with distributors in several different industries, and while their products are different, their challenges are oftentimes the same. Specifically, I hear frustration about how much time and money gets spent on marketing and branding to customers with few obvious results. Distributors concentrate a lot of effort on telling business-to-business customers their story only… Read more »
In the Harry Potter books, the villain is often referred to as “he who must not be named,” because even identifying him invokes unspeakable evil with a capital E. Lord Voldemort (oops, so much for not naming him) is a malevolent, pervasive force who gets his pasty-white fingers and his weird nose into everybody’s business. The… Read more »
I learned something last week during a new client meeting.