Tag: target audience

Talk To Yourself And You’re The Only One Who Listens

You are not your target audience. There. I said it. You may have been once, but not anymore. The minute you start a company or start working for a company that sells to a specific group of people, you are no longer part of that group of people (instead, you are part of a new… Read more »

Easter Bunny Horror Stories

The other day I was making an infrequent trip to a shopping mall, and I happened to walk by the seasonal photo set (one of the reasons that my mall visits are infrequent, by the way). On the set was a screaming toddler and well-meaning adult in a terrifying Easter Bunny costume. It was classic:… Read more »