Find partners who are more interested in learning about your business and less interested in trying to sell you something.
Tag: sales
I work with distributors in several different industries, and while their products are different, their challenges are oftentimes the same. Specifically, I hear frustration about how much time and money gets spent on marketing and branding to customers with few obvious results. Distributors concentrate a lot of effort on telling business-to-business customers their story only… Read more »
