Tag: Olympics

Lochte Vs Lance: Last Brand Standing

Ryan Lochte is a jerk. That could have been the headline, but it wouldn’t have been newsworthy. We all knew it already. And, oddly enough, that’s probably why his personal brand may very well bounce back from his disastrous night out in Rio during the 2016 Summer Olympics and the series of poorly constructed half-truths… Read more »

Olympic Touchpoints Fall Short

Do you have your plane ticket ready to see the 2016 Summer Olympics in Rio de Janeiro, Brazil, this August? In a normal year, the typical response would be something like “I wish!” However, this year’s more likely reply is “are you kidding?” And it isn’t because nobody cares about lame “sports” like badminton or… Read more »