Tag: Logos

Signs That Your Bank Needs A New Logo

Logos are a powerful thing. A simple “swoosh” can tell an incredible story if you put the right branding power behind it. A good logo sets you apart from your competition and builds brand equity with your customers. That’s why it’s so strange that banks are so slow to update the symbol that represents their… Read more »

Logos Aren’t Magic

Hal Halliday, one of the owners here at Anchor, recently came across an excellent video featuring legendary designer and author, Michael Bierut, that does a great job of describing how logos really work. When I watched it, I was virtually yelling “amen” after every soundbite. I still do quite a few logo designs, and if… Read more »