Tag: branding

Using HBO, Netflix To Build Brands

Those who read my blog on a regular basis know that I don’t get cable. Instead, my family utilizes a combination of streaming services that include Netflix, Hulu, Amazon and Sling (and yes, I still save a ton of money). I am part of a growing minority in the United States known as cable cutters,… Read more »

Risky Business: 20 Years Of Anchor

Birthdays are a double-edged sword when you are in the business of branding and marketing. Experience is a plus, of course, but so are new ideas. Anchor Marketing turned 20 this year, and while we’ve come a long way from founder Steve Eickman and I working on desks salvaged from an office fire, I’m proud to say that we’ve… Read more »

What’s In Your Hot Dog?

I’m not a vegetarian, but thanks to a runaway cholesterol score, I am on the way. I eat very little meat, and no red meat at all. I have learned to adapt, and I can honestly say that I almost never covet the steaks that my wife gets at restaurants now and then. But I… Read more »

Lochte Vs Lance: Last Brand Standing

Ryan Lochte is a jerk. That could have been the headline, but it wouldn’t have been newsworthy. We all knew it already. And, oddly enough, that’s probably why his personal brand may very well bounce back from his disastrous night out in Rio during the 2016 Summer Olympics and the series of poorly constructed half-truths… Read more »

The Accountant Hunger Games

In a dystopian future, a new bloodsport arises. It’s called the Accountant Hunger Games. In this savage contest, businesses task three different accounting firms to do their books. Then, in a brutal twist, they only choose the completed version of the books that they like the best. The lucky accounting firm responsible is spared, while… Read more »

Castle Of Duty: Don’t Jump The Shark

I read someplace last week that the latest Call of Duty video game earned $550 million in its first three days of release. That easily makes it the biggest entertainment launch of the year. By way of comparison, this summer’s Jurassic World – which set a record for the biggest opening weekend for a movie of… Read more »