As more and more of your competitors try to define the position of their brands in the marketplace, it’s starting to get a little crowded in the minds of customers. While a growing number of companies strive to tell consumers who they really are, only the businesses that can identify their true value will successfully… Read more »
Tag: branding
Over the weekend, I watched Kong: Skull Island with some friends. Not only was it a great movie (Giant monkey wrestles giant turkey vulture? Sign me up!), it had some funny lines. The movie is set in the mid 1970s, and one particular scene brought back memories. The crew that lands on Skull Island finds… Read more »
Those who read my blog on a regular basis know that I don’t get cable. Instead, my family utilizes a combination of streaming services that include Netflix, Hulu, Amazon and Sling (and yes, I still save a ton of money). I am part of a growing minority in the United States known as cable cutters,… Read more »
Birthdays are a double-edged sword when you are in the business of branding and marketing. Experience is a plus, of course, but so are new ideas. Anchor Marketing turned 20 this year, and while we’ve come a long way from founder Steve Eickman and I working on desks salvaged from an office fire, I’m proud to say that we’ve… Read more »
I’m not a vegetarian, but thanks to a runaway cholesterol score, I am on the way. I eat very little meat, and no red meat at all. I have learned to adapt, and I can honestly say that I almost never covet the steaks that my wife gets at restaurants now and then. But I… Read more »
Ryan Lochte is a jerk. That could have been the headline, but it wouldn’t have been newsworthy. We all knew it already. And, oddly enough, that’s probably why his personal brand may very well bounce back from his disastrous night out in Rio during the 2016 Summer Olympics and the series of poorly constructed half-truths… Read more »
In a dystopian future, a new bloodsport arises. It’s called the Accountant Hunger Games. In this savage contest, businesses task three different accounting firms to do their books. Then, in a brutal twist, they only choose the completed version of the books that they like the best. The lucky accounting firm responsible is spared, while… Read more »
