The words “push” and “pull” have a long history in the world of brand building. For the past century or so, marketing professionals have used them to describe how our messages drive sales: a push strategy could “push” the product down through the sales and distribution channel to get it in front of consumers (mainly… Read more »
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LinkedIn is a great place to connect with professionals and build brand awareness for your company with key decision makers. This year’s challenges have pushed many companies to become more digital in their marketing and sales strategies since meeting in person has become so complicated. To address this demand, LinkedIn has launched a way to… Read more »
Do you have a LinkedIn company page? If yes, read on for some good news. If not, what are you waiting for? I recommend that you set one up for your company today. Start here: www.linkedin.com/company/setup/new/ If you already have a LinkedIn company page, you may have noticed that you could see your follower count,… Read more »
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A story about the TAMM strategy and how it can successfully build your brand.