Let me tell you a quick story about an entrepreneur who was working to supplement his income in 1971 by teaching an accounting class at Portland State University. One night, he came across a graphic design student in the hallway who was working on a drawing assignment and offered to pay her $2/hour if she… Read more »
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Recently, I heard Dana Carvey and David Spade interviewing Bob Odenkirk on their Fly On The Wall podcast, and there was an exchange that I found both funny and insightful. Carvey and Odenkirk were discussing their respective heart issues (in particular, Odenkirk’s heart attack on Better Call Saul), and they hit upon the fact that… Read more »
When customer prospects begin their research on overcoming a challenge, they’re seldom receptive to a “hard sell” pitch. To some, this may sound counterintuitive. It’s easy to talk yourself into shouting “I have the answer! I have just what you’re looking for!” at prospects because you know your products or services can help. However, the first step… Read more »
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A story about the TAMM strategy and how it can successfully build your brand.
