Remember when newspaper, radio and TV were on top of the media world? Remember when direct mail and personal sales calls were the only real options for business to business communication? It seems like it was only a few years ago this was the case, but I have a few startling facts for you: Facebook… Read more »
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We live in a digital world, and it can be tempting to think that everybody uses the same social platforms as we do. This isn’t reality, of course, and if you are looking to reach young people, you may need to look outside your own favorites. For example, imagine your business is growing, and you… Read more »
Everyone knows that humans don’t make buying decisions all at once. To employ an over-used marketing buzzword, it’s a journey – one that includes the awareness step, the consideration step and finally the decision step. The trick, then, comes in trying to show them your product or service in the right way at the right… Read more »