Recently, I heard Dana Carvey and David Spade interviewing Bob Odenkirk on their Fly On The Wall podcast, and there was an exchange that I found both funny and insightful. Carvey and Odenkirk were discussing their respective heart issues (in particular, Odenkirk’s heart attack on Better Call Saul), and they hit upon the fact that… Read more »
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When customer prospects begin their research on overcoming a challenge, they’re seldom receptive to a “hard sell” pitch. To some, this may sound counterintuitive. It’s easy to talk yourself into shouting “I have the answer! I have just what you’re looking for!” at prospects because you know your products or services can help. However, the first step… Read more »
During professional football’s 2022 “big game” (don’t try to say anything else, or you’ll hear from Roger Goodell and his lawyers), we saw Coinbase spend $14 million to run sixty seconds of weird music and a bouncing QR code (you can watch it on YouTube here). Viewers were transfixed – not by how awesome the… Read more »
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