Anchor Marketing

Why Is B2B So Difficult?

As I teach my marketing courses at the local university, I often hear myself differentiating between the worlds of business-to-consumer (B2C) and business-to-business (B2B) branding. They are drastically different undertakings, after all. B2C mostly deals with the “now” of marketing. It’s often very promotion-based, with sales and offers and high-pressure tactics. It’s tempting to measure… Read more »

January 8, 2020 || Branding, Content Creation, Distribution, Manufacturing, Professional Services, Social Media

Jargon Can Hurt Your Brand

Here at Anchor, we work with a lot of engineers. Our manufacturing, distribution and systems integration clients deal with a lot of technical jobs, and it can be very easy to get caught up in the technical language that goes with them. To an engineer, this language makes sense. But to the layman, it sounds… Read more »

December 16, 2019 || Branding, Content Creation, Distribution, Manufacturing

Five Reasons Lean Won’t Work For Your Company

There are a multitude of excellent reasons for manufacturers to implement lean production practices, and business leaders are often enticed to go down the path of continuous improvement. However, that doesn’t mean that lean manufacturing will work in every company. It can have huge benefits, but you need to have the right mindset. In my… Read more »

December 3, 2019 || Manufacturing

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