When customer prospects begin their research on overcoming a challenge, they’re seldom receptive to a “hard sell” pitch. To some, this may sound counterintuitive. It’s easy to talk yourself into shouting “I have the answer! I have just what you’re looking for!” at prospects because you know your products or services can help. However, the first step… Read more »
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During professional football’s 2022 “big game” (don’t try to say anything else, or you’ll hear from Roger Goodell and his lawyers), we saw Coinbase spend $14 million to run sixty seconds of weird music and a bouncing QR code (you can watch it on YouTube here). Viewers were transfixed – not by how awesome the… Read more »
It’s a question that pretty much every business on the internet is asking. However, most of them are asking it very quietly for two reasons: First, they don’t want anybody to panic. Second, they don’t know the answer. Just in case you think I’m talking about Oreos or Chips Ahoy (which used to be like… Read more »
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A story about the TAMM strategy and how it can successfully build your brand.
