If part of your job is creating packaging, you know that it is both exciting and challenging. It’s thrilling to see your work displayed in stores and in consumers’ homes, but it is equally nerve-racking to know that any error comes with significant consequences – like hundreds of thousands of incorrect packages, for example.
Here at Anchor Marketing, we’ve been creating successful packaging for more than 20 years, and while a lot of things have changed during that time, many of the challenges that come with package design have stayed the same. This list is our way of passing on the knowledge we’ve gained during our time (so far) in the packaging business.
