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# Anchor Marketing

Success From Planned Communication

## Sitemaps

- [XML Sitemap](https://www.anchorwebsite.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Anchor Ideas](https://www.anchorwebsite.com/anchor-ideas/) - Discover our latest blog posts and read about changes happening not only to our agency, but the industry and market in which we live.
- [What Is AI Saying About Your Business?](https://www.anchorwebsite.com/what-is-ai-saying-about-your-business/) - Users trust AI agents, and, for now at least, AI agents seem to trust everybody.
- [What Will The Web Do Without Cookies?](https://www.anchorwebsite.com/what-will-the-web-do-without-cookies/) - It's a question that pretty much every business on the internet is asking. However, most of them are asking it very quietly for two reasons: First, they don't want anybody to panic. Second, they don't know the answer.
- [Selling Heart Attacks](https://www.anchorwebsite.com/selling-heart-attacks/) - Finding a strong position isn't easy, but it's worth it. If you're interested, Anchor can help.
- [Catching Up To Cord Cutters](https://www.anchorwebsite.com/catching-up-to-cord-cutters/) - Watch a program on Sling, and it becomes evident quickly that you're not watching it via your cable subscription. It's not the show itself that looks different, though.
- [Talk To Yourself And You're The Only One Who Listens](https://www.anchorwebsite.com/talk-to-yourself-and-youre-the-only-one-who-listens/) - Effective branding only takes place when you communicate to the right people.
- [Want To Know Who Visits Your Site?](https://www.anchorwebsite.com/want-to-know-who-visits-your-site/) - The answer to a single question has been the Holy Grail of marketing since the inception of the internet: "What if I could get the contact information of everyone who visited my website?"
- [The Power Of Positive Culture](https://www.anchorwebsite.com/the-power-of-positive-culture/) - Positive thinking is good business and research proves it, as do the balance sheets.
- [Is The CW App The Future Of TV?](https://www.anchorwebsite.com/is-the-cw-app-the-future-of-tv/) - We stream a lot of shows on the CW's new app. It streams smoothly, it's easy to navigate, it features complete episodes, and best of all, it's free. There's just one hitch.
- [Facebook, Libra Shake Up Traditional Banking](https://www.anchorwebsite.com/facebook-libra-shake-up-traditional-banking/) - The latest announcement from Mark Zuckerberg and his crew of social media risk takers contains alarming news for banks.
- [Ham-flavored Diet Coke](https://www.anchorwebsite.com/ham-flavored-diet-coke/) - In the 35 or so years since the drink's introduction, it has never significantly messed with its flavor or even its look. So why start now?
- [Do You Have Bouncing QR Code Guts?](https://www.anchorwebsite.com/do-you-have-bouncing-qr-code-guts/) - If you look back at human history, nothing great was ever accomplished without risk.
- [Dirt In Your Teeth](https://www.anchorwebsite.com/dirt-in-your-teeth/) - Anyone can sell advertising that claims to reach the right people, but without a plan, advertisers are often left to wonder if it was worth it.
- [Disney+ Muddies The Stream](https://www.anchorwebsite.com/disney-muddies-the-stream/) - Now that Disney has its own streaming platform, are nearing critical mass for streaming services?
- [Elvis Wasn't Scared. Why Are You?](https://www.anchorwebsite.com/elvis-wasnt-scared-why-are-you/) - You can't be dull and get attention. All companies want to get attention, but they're afraid to stop being dull.
- [Barry Manilow Or Bohemian Rhapsody?](https://www.anchorwebsite.com/barry-manilow-or-bohemian-rhapsody/) - Do you want people to think of your brand like they think of "I Write The Songs" by Barry Manilow or do you want them to think of your brand the way they think of "Bohemian Rhapsody?"
- [Rescheduling Halloween](https://www.anchorwebsite.com/rescheduling-halloween/) - By now you've likely heard about the petition circulating online to change Halloween in the United States from October 31 to the last Saturday of October.
- [Anchor President Hal Halliday Presents “How Strategy And Planning Can Make Your Marketing Tactics Successful” For The Midwest Manufacturers' Association](https://www.anchorwebsite.com/anchor-president-hal-halliday-presents-how-strategy-and-planning-can-make-your-marketing-tactics-successful-for-the-midwest-manufacturers-association/) - Throughout the presentation, Halliday shared advice and tips about building strong brands for manufacturers, distributors and other B2B businesses.
- [Anchor And Agilix Solutions: Maximizing The Potential Of Rockwell Automation Marketing](https://www.anchorwebsite.com/anchor-and-agilix-solutions-maximizing-the-potential-of-rockwell-automation-marketing/) - Agilix Solutions asked Anchor Marketing to help make the most out of their co-branding and messaging with Rockwell Automation.
- [The Shifting Sands Of Privacy](https://www.anchorwebsite.com/the-shifting-sands-of-privacy/) - There have been two obvious shifts in the world of digital marketing.
- [It's Time To Add FAQs To Your Website](https://www.anchorwebsite.com/its-time-to-add-faqs-to-your-website/) - If you’ve asked ChatGPT or another AI platform a question that relates to your industry or business recently and been unhappy that you don't appear in the answer as prominently as you'd hoped (or at all), there may be something you can do about it.
- [Too Interesting To Ignore](https://www.anchorwebsite.com/too-interesting-to-ignore/) - A memorable event reinforced the brand I had come to know almost instantaneously.
- [Why Is AI So Bad At Customer Service?](https://www.anchorwebsite.com/why-is-ai-so-bad-at-customer-service/) - The big problem with AI is that it simply doesn't understand context – at least not yet.
- [Badminton Lessons](https://www.anchorwebsite.com/badminton-lessons/) - It's just another lesson for us about the fact that not everyone thinks the same way we do.
- [Next Big Thing Fatigue](https://www.anchorwebsite.com/next-big-thing-fatigue/) - The more familiar we become with social media, the more social media becomes familiar.
- [How Dirty Are Your Eyeglasses?](https://www.anchorwebsite.com/how-dirty-are-your-eyeglasses/) - Sometimes I take off my glasses because I notice something weird in my field of vision and discover that my lenses look as if I just finished the Dakar Rally.
- [AI, Algorithms And Agreement](https://www.anchorwebsite.com/ai-algorithms-and-agreement/) - The problem with artificial intelligence (AI) and algorithms is that they are horribly, terribly, horrifically, nightmarishly helpful.
- [<strong>Pulling Ahead When Times Get Tough</strong>](https://www.anchorwebsite.com/pulling-ahead-when-times-get-tough/) - When your competitors stop telling the world about their products and services, it makes it easier for you to gain attention for your own.
- [Why The Galactic Starcruiser Crashed](https://www.anchorwebsite.com/why-the-galactic-starcruiser-crashed/) - Recently, Disney announced that its immersive, expensive Galactic Starcruiser hotel at Walt Disney World would close after just two years in operation. What?
- [Brand Awareness In A Long Sales Funnel](https://www.anchorwebsite.com/brand-awareness-in-a-long-sales-funnel/) - If your company has a long sales funnel, it's crucial for you to focus on building your brand. Learn why in our latest blog,
- [Branding When Business Is Good](https://www.anchorwebsite.com/branding-when-business-is-good/) - In both sports and business, focusing on "not losing" often steals the momentum from the team that has been winning.
- [Quality Over Quantity For Your Brand Message](https://www.anchorwebsite.com/quality-over-quantity-for-your-brand-message/) - Today's businesses need to be more concerned about their messages being in front of the right audience at the right time.
- [Maybe It'll Grow On Me](https://www.anchorwebsite.com/maybe-itll-grow-on-me/) - No logo or slogan or advertisement or website can build your brand on its own.
- [Engaging Prospects At The Top Of The Marketing Funnel](https://www.anchorwebsite.com/engaging-prospects-at-the-top-of-the-marketing-funnel/) - The first step in the marketing funnel isn't about sales, it's about trust.
- [How A CRM Makes Communication Better](https://www.anchorwebsite.com/how-a-crm-makes-communication-better/) - At Anchor Marketing, we work closely with CRMs in order to create the most effective communication possible for our clients.
- [Don't Count On Osmosis For Employee Training](https://www.anchorwebsite.com/dont-count-on-osmosis-for-employee-training/) - Formally investing in employee training pays off. These programs leave less to chance and result in better workers than the "osmosis approach."
- [Snapchat Gives Brands Public Profiles](https://www.anchorwebsite.com/snapchat-gives-brands-public-profiles/) - Snapchat Public Profiles allow brands/companies to build a permanent presence on Snapchat.
- [Finding Leads With Facebook And Instagram](https://www.anchorwebsite.com/finding-leads-with-facebook-and-instagram/) - Retargeting on Facebook / Instagram enables you to re-engage users who are known prospects, as well as customers or those who have visited your website.
- [People Only Like Me For My Shirts](https://www.anchorwebsite.com/people-only-like-me-for-my-shirts/) - Be careful not to get too caught up in the features of your products or services.
- [Be Sure Your Messaging Reflects Your Culture](https://www.anchorwebsite.com/be-sure-your-messaging-reflects-your-culture/) - Messaging about your culture is too important to leave up to others.
- [The Biggest Mistake Business Leaders Make](https://www.anchorwebsite.com/the-biggest-mistake-business-leaders-make/) - The biggest mistake a business owner can make is also a massive opportunity to improve how their company does business.
- [The Paradox Of Volume With SEO](https://www.anchorwebsite.com/the-paradox-of-volume-with-seo/) - You can easily alienate your human users by focusing too much on providing content for search engines.
- [Do You Know How Engaging Your Social Media Is?](https://www.anchorwebsite.com/do-you-know-how-engaging-your-social-media-is/) - It's easier to improve engagement if you have a metric to observe.
- [The Basics Of Marketing Automation](https://www.anchorwebsite.com/the-basics-of-marketing-automation/) - Implementing a marketing automation platform is a big deal, and it can be a little overwhelming at first. Everything runs smoother when you have a plan in place.
- [Branding VS Marketing](https://www.anchorwebsite.com/branding-vs-marketing/) - Think of it this way: marketing is a job, but your brand is an asset.
- [Should You Be Using Marketing Automation?](https://www.anchorwebsite.com/should-you-be-using-marketing-automation/) - The goal for marketing automation is to simplify manual processes and create marketing qualified leads (MQLs) to pass onto your sales team.
- [It's Easier Than You Think To Use Emerging Media To Promote Your Brand](https://www.anchorwebsite.com/its-easier-than-you-think-to-use-emerging-media-to-promote-your-brand/) - Focus on your customers, not the so-called experts, and choosing the right vehicles to carry your branding message becomes a lot simpler.
- [Snapchat As A Recruiting Tool](https://www.anchorwebsite.com/snapchat-as-a-recruiting-tool/) - To attract Generation Z, you need to put your recruiting message where Generation Z will see it.
- [Does Your Branding Rely Too Much On Timing?](https://www.anchorwebsite.com/does-your-branding-rely-too-much-on-timing/) - If your potential customer is aware of your brand ahead of time, you're in the running to close the sale any time it happens.
- [For Engineers And Systems Integrators, It's Better To Have All The Questions Than All The Answers](https://www.anchorwebsite.com/for-engineers-and-systems-integrators-its-better-to-have-all-the-questions-than-all-the-answers/) - When you lead by listening, you become the person in the room that everybody wants to talk to.
- [The Paradox Of Privacy](https://www.anchorwebsite.com/the-paradox-of-privacy/) - A paradox has emerged where internet users want valuable services and platforms, but they don't want to trade anything to get them.
- [Logos Aren't Magic](https://www.anchorwebsite.com/logos-arent-magic/) - We recently came across an excellent video featuring legendary designer, Michael Bierut, that does a great job of describing how logos really work.
- [The Upside Of Seeing The Downside](https://www.anchorwebsite.com/the-upside-of-seeing-the-downside/) - Those who work with me are used to me asking "what is the downside" as we evaluate a decision. While it may sound like a negative question, that couldn't be further from the truth.
- [Stop Being Pushy And Start Succeeding With Your Brand](https://www.anchorwebsite.com/stop-being-pushy-and-start-succeeding-with-your-brand/) - Give your customers a reason to come to you, and they will stay with you a lot longer.
- [Create Your Next Conference On LinkedIn](https://www.anchorwebsite.com/create-your-next-conference-on-linkedin/) - LinkedIn has launched a way to hold online events on their platform.
- [What Google Isn't Telling You About Using Google Ads For B2B](https://www.anchorwebsite.com/what-google-isnt-telling-you-about-using-google-ads-for-b2b/) - Here are some tips that can ensure that you take advantage of the platform’s efficient targeting without getting lost in the weeds.
- [Manufacturers And Snapchat](https://www.anchorwebsite.com/manufacturers-and-snapchat/) - Just because Snapchat's users are young doesn't mean that there isn't value in the platform for B2B companies.
- [Reach Quality Job Candidates On LinkedIn](https://www.anchorwebsite.com/reach-quality-job-candidates-on-linkedin/) - It's a great place for business professionals to network, but you may not know that it's also an excellent way to put out your virtual "help wanted" sign.
- [Anchor Marketing Embraces Virtual Office](https://www.anchorwebsite.com/anchor-marketing-embrac-virtual-office/) - Anchor Marketing's employees are moving out of our current building and instead serving clients from anywhere we have an internet connection.
- [Use Company Secrets To Engage New Prospects](https://www.anchorwebsite.com/use-company-secrets-to-engage-new-prospects/) - If you want a prospect to be interested in talking with you, start telling secrets.
- [Trade Show Cancelled! Now What?](https://www.anchorwebsite.com/trade-show-cancelled-now-what/) - If your company relies on trade shows as a source of sales leads, you’ll want to continue reading this.
- [Webinars To The Rescue](https://www.anchorwebsite.com/webinars-to-the-rescue/) - Webinars actually have some advantages over in-person meetings.
- [Fenderbergs Will Change The World](https://www.anchorwebsite.com/fenderbergs-will-change-the-world/) - Find partners who are more interested in learning about your business and less interested in trying to sell you something.
- [Building Brands In Uncertain Times](https://www.anchorwebsite.com/building-brands-in-uncertain-times/) - I remember 23 years ago when the Red River flooded in Grand Forks. It was devastating. Homes and businesses were lost. It was a financial and personal tragedy of epic proportions. At the time, I was selling for a manufacturer, and I remember one of my lawn and garden retail customers in Grand Forks taking
- [Differentiating Bank Products](https://www.anchorwebsite.com/differentiating-bank-products/) - Deposit accounts at a bank tend to look a bit like commodities, and that is never a good thing.
- [Why Do Kids Hate Banks?](https://www.anchorwebsite.com/why-do-kids-hate-banks/) - Technology has leveled the playing field, and that goes both ways. Anybody anywhere is now a prospective customer for your bank.
- [The Ten Biggest Pitfalls Of Package Design](https://www.anchorwebsite.com/the-ten-biggest-pitfalls-of-package-design/) - If part of your job is creating packaging, you know that it is both exciting and challenging. It’s thrilling to see your work displayed in stores and in consumers’ homes, but it is equally nerve-racking to know that any error comes with significant consequences – like hundreds of thousands of incorrect packages, for example. Here
- [Mergers, Acquisitions And Messaging](https://www.anchorwebsite.com/mergers-acquisitions-and-messaging/) - Every merger or acquisition is unique, of course, but we've found that there are a few tried and true strategies that can guide this process.
- [Getting Your Team Behind Your Brand](https://www.anchorwebsite.com/getting-your-team-behind-your-brand/) - If you're a fan of sports – any sport, really – you already know how important teamwork is to success. Good communication is also critical. In both cases, the goal is a coordinated effort. Imagine a team where some of the players are running one play while others are running something entirely different. The results
- [Why Is B2B So Difficult?](https://www.anchorwebsite.com/why-is-b2b-so-difficult/) - You must play the long game to make an impact.
- [Jargon Can Hurt Your Brand](https://www.anchorwebsite.com/jargon-can-hurt-your-brand/) - You can't just sell a technical product to those who use it, you need to sell it to those who pay for it.
- [Anchor Marketing Wins 2016 American Graphic Design Award](https://www.anchorwebsite.com/anchor-marketing-wins-2016-american-graphic-design-award/) - Out of thousands of entries, Anchor was recognized for its design of DEVOTION small-animal pet food packaging.
- [American Web Design Award Winners](https://www.anchorwebsite.com/american-web-design-award-winners-2017/) - We recently entered some of our web work into the 2017 American Web Design Awards, and our {code}Roadies web development team earned three awards!
- [Anchor Marketing Earns 2017 American Graphic Design Award](https://www.anchorwebsite.com/american-graphic-design-usa-winners/) - Anchor Marketing has won a 2017 American Graphic Design Award from Graphic Design USA magazine, a national publication for graphic design professionals.
- [Hal Halliday Earns CFMP Designation](https://www.anchorwebsite.com/anchor-marketings-greg-hal-halliday-earns-certified-financial-marketing-professional-designation-cfmp/) - Greg “Hal” Halliday, president of Anchor Marketing, has earned the designation of Certified Financial Marketing Professional (CFMP) from the American Bankers Association (ABA) Institute of Certified Bankers. Those who earn this designation exhibit a high level of competency in marketing in the financial industry and complete extensive training in financial principles, laws and regulations, market
- [Build A Process To Convert Prospects Into Customers – And Include LinkedIn](https://www.anchorwebsite.com/build-a-process-to-convert-prospects-into-customers-and-include-linkedin/) - How to turn prospects into customers in an effective way: it's been the holy grail of sales since the first business opened its doors.
- [The Courage To Stand Out](https://www.anchorwebsite.com/the-courage-to-stand-out/) - Banks in the Midwest deal with an interesting conundrum. The same conservative thinking that kept them out of hot water during the financial crisis that hit the United States a decade ago often causes them to play it safe in every other aspect of their business. The problem is that being safe in finances and
- [Escaping The Data Breach Riptide](https://www.anchorwebsite.com/escaping-the-data-breach-riptide/) - The recent Equifax data breach sent shockwaves across the financial world. Not only did it weaken the public's trust in the consumer credit reporting agencies, it sent ripples across the entire financial sector – including banks. Because they work together so closely, it’s easy for financial institutions to get caught in the wake of any
- [Why Does Everybody Hate Millennials?](https://www.anchorwebsite.com/why-does-everybody-hate-millennials/) - Talk to a group of business people over the age of 40, and you won’t get a consensus on politics, investment advice or management practices. But mention the “M” word, and suddenly everyone will be on the same page: millennials drive them crazy.
- [Can A Market Correction Strengthen Your Bank’s Brand?](https://www.anchorwebsite.com/can-a-market-correction-strengthen-your-banks-brand/) - If you pay attention to the stock market, you’ve heard the experts talking about a “correction” a lot over the last few years. If you didn’t know what they were talking about, we got to see one firsthand in early February.
- [Cosmo And The New Journalism](https://www.anchorwebsite.com/cosmo-and-the-new-journalism/) - The mobile web has created a society of citizen journalists, and now that we can write and shoot the news ourselves, we see little reason to pay for it.
- [You Need A Crisis Management Plan](https://www.anchorwebsite.com/you-need-a-crisis-management-plan/) - A crisis creates an information vacuum, and if you don't fill it, somebody else will.
- [Choking Down A Glass Of Tang](https://www.anchorwebsite.com/choking-down-a-glass-of-tang/) - Tang was a powdered, orange-flavored drink thats branding was tied to NASA because astronauts drank it. It was a brilliant study in product differentiation.
- [Time To Change The Channel](https://www.anchorwebsite.com/time-to-change-the-channel/) - I work with distributors in several different industries, and while their products are different, their challenges are oftentimes the same. Specifically, I hear frustration about how much time and money gets spent on marketing and branding to customers with few obvious results. Distributors concentrate a lot of effort on telling business-to-business customers their story only
- [Do Your Best Customers Know Who You Are?](https://www.anchorwebsite.com/do-your-best-customers-know-who-you-are/) - I learned something last week during a new client meeting. We'll call the prospective client Company A. The management team from Company A shared with us that they were very concerned that one of their largest customers, Company B, had no idea what Company A's real strengths were. Company B was only seeing a small
- [He Who Must Not Be Named](https://www.anchorwebsite.com/he-who-must-not-be-named/) - In the Harry Potter books, the villain is often referred to as "he who must not be named," because even identifying him invokes unspeakable evil. The distribution industry has a similar boogeyman.
- [Spam And Eggs VS Cheeseburgers And Pepsi](https://www.anchorwebsite.com/spam-and-eggs-vs-cheeseburgers-and-pepsi/) - By scheduling mostly educational shows and British programming, PBS created a perception with Americans that British TV was, inherently, educational.
- [Modern Targeting Still Needs Human Insights](https://www.anchorwebsite.com/modern-targeting-still-needs-human-insights/) - If you hear something from a marketing automation company that seems too good to be true, it probably is.
- [Mission Statements And The Blues Bros](https://www.anchorwebsite.com/mission-statements-and-the-blues-bros/) - Don’t ask me why, but every time I hear someone say, “mission statement,” my mind flashes back to Dan Aykroyd’s character in the film The Blues Brothers.
- [Understanding Rebranding](https://www.anchorwebsite.com/understanding-rebranding/) - You can minimize the pain of rebranding / renaming your company by following a few pointers.
- [Distributors: Amazon Only Loves You For Your Data](https://www.anchorwebsite.com/distributors-amazon-only-loves-you-for-your-data/) - How independent distributors use their customer data remains one of their remaining competitive advantages.
- [Drones And Distribution](https://www.anchorwebsite.com/drones-and-distribution/) - When it comes to drones, what can easily be overlooked is how this technology will affect distributors.
- [Why Movie Audiences Prefer Marvel Over DC](https://www.anchorwebsite.com/why-movie-audiences-prefer-marvel-over-dc/) - Over the last fifteen years or so, Marvel (now owned by Disney) has been the undisputed champion of comic book movies. Why is this?
- [The Long Game](https://www.anchorwebsite.com/the-long-game/) - I get excited when I see someone roll out an incredible new idea, but I get frustrated when I see that idea fade away because it was not properly utilized.
- [Encouraging Your Team To Train](https://www.anchorwebsite.com/encouraging-your-team-to-train/) - Are your employees passionate about improving their knowledge and skills? You need to encourage that mindset, and it isn't always easy.
- [What Tournaments Teach Us](https://www.anchorwebsite.com/what-tournaments-teach-us/) - I was a point guard with Pete Maravich aspirations and Dennis Rodman dribbling skills. It's important to play to your strengths.
- [Blizzards And Branding](https://www.anchorwebsite.com/blizzards-and-branding/) - Anyone who's lived in North Dakota during winter can relate to that 1/2 second when you stomp the accelerator and hope you aren't' flattened by an 18-wheeler.
- [What Is Your Value To Your Customers?](https://www.anchorwebsite.com/what-is-your-value-to-your-customers/) - As more of your competitors try to define the position of their brands in the marketplace, it's starting to get a little crowded in the minds of customers.
- [The Biggest Hyperbole Of All Time](https://www.anchorwebsite.com/the-biggest-hyperbole-of-all-time/) - Imagine if WWE's Vince McMahon was in charge of the safety meetings at your work, and you'll have a rough idea of how E3 looks each year.
- [A Remorseless Eating Machine](https://www.anchorwebsite.com/a-remorseless-eating-machine/) - No summer can come and go in the United States without a movie about sharks. The mobile web, it turns out, is just as hungry.
- [I Used To Love Game Of Thrones](https://www.anchorwebsite.com/used-love-game-thrones/) - Currently, I am struggling with a dilemma in regards to the popular HBO program Game of Thrones. My history with Westeros goes back much further than most.
- [Tips For Not Posting](https://www.anchorwebsite.com/dont-post/) - Here are some tips for identifying when you should simply resist the temptation to post on Facebook and other social media.
- [Olympic Touchpoints Fall Short](https://www.anchorwebsite.com/olympic-touchpoints-fall-short/) - Do you have your plane ticket ready to see the 2016 Summer Olympics? Normally you would be like "I wish!" But this year's likely reply is "are you kidding?"
- [Autumn: The Greatest Season](https://www.anchorwebsite.com/autumn-the-greatest-season/) - This is my endorsement of autumn as the greatest of the four seasons. Here's why fall rules them all.
- [Lochte Vs Lance: Last Brand Standing](https://www.anchorwebsite.com/lochte-vs-lance-last-brand-standing/) - The media has compared Lochte to Lance Armstrong, but the two cases are actually quite distinct.
- [3 Steps To Help Your Bank’s Brand Stand Out From The Crowd](https://www.anchorwebsite.com/3-steps-to-help-your-banks-brand-stand-out-from-the-crowd/) - When was the last time you were in a restaurant that spent a lot of time telling you all about their cooked carrots? Probably never.
- [Why Twitter Can't Get It Right](https://www.anchorwebsite.com/why-twitter-cant-get-it-right/) - After years of rebuffing overtures from some of the world's most successful companies, Twitter is finally succumbing to the pressure to turn a profit.
- [The Meteorology Con](https://www.anchorwebsite.com/the-meteorology-con/) - It was at this point that I totally understood meteorology for the first time in my life.
- [2016's Most Viral Commercials](https://www.anchorwebsite.com/2016s-most-viral-commercials/) - Adweek recently posted a story listing the 20 Most Viral Ads of 2016. There are a few things we can learn about how to go viral in today's media environment.
- [If Your Customers Keep Getting Younger, Why Are You Trying To Reach Them With The Same Old Media?](https://www.anchorwebsite.com/if-your-customers-keep-getting-younger-why-are-you-trying-to-reach-them-with-the-same-old-media/) - The evolution of media has created a strange dichotomy in the world of banking.
- [Dawn Of The DJ 3000](https://www.anchorwebsite.com/dawn-of-the-dj-3000/) - I recently switched vehicles, and for one challenging day I was forced to listen to good old terrestrial FM radio. I almost didn't make it.
- [Aim For Awareness](https://www.anchorwebsite.com/aim-for-awareness/) - It takes a lot for a customer to change banks. Instead of exhausting your marketing resources, work on achieving top of mind awareness with potential customers.
- [Why I'm Breaking Up With Tom Cruise](https://www.anchorwebsite.com/why-im-breaking-up-with-tom-cruise/) - I love Tom Cruise movies. I'll watch almost anything he has done and enjoy it. But I sat down and watched Jack Reacher: Never Go Back, and it was dumb.
- [The Masses Want Mobile](https://www.anchorwebsite.com/the-masses-want-mobile/) - In just a few short years, the majority of bank transactions will take place via the mobile web. It might not even take that long. Are you and your bank ready?
- [I Was A Bad College Basketball Player (For One Afternoon)](https://www.anchorwebsite.com/i-was-a-bad-college-basketball-player-for-one-afternoon/) - The basketball players told me that they could use an extra body for a scrimmage and that I could play if I wanted to. I will never, ever forget that afternoon.
- [How Much Do You Really Know About Your Customers?](https://www.anchorwebsite.com/how-much-do-you-really-know-about-your-customers/) - Do you know your customers as well as you think you do? Will they tell you what is wrong or will they simply look for a new bank?
- [Facebook Monsters We Create](https://www.anchorwebsite.com/facebook-monsters-we-create/) - Our Facebook feeds are packed with lame quotes and fake news stories, so much so that it can be hard to find actual posts from our actual family and friends.
- [The Big Question About Social Media For Banks](https://www.anchorwebsite.com/the-big-question-about-social-media-for-banks/) - Use social media to benefit users first and the bank second, and it can go from an obligate to an opportunity.
- [iHeart Failure: Can Radio Be Saved?](https://www.anchorwebsite.com/iheart-failure-can-radio-be-saved/) - iHeart Media has the same problem that so many of us struggle with: We can't let go of the past.
- [Mergers, Acquisitions And Marketing](https://www.anchorwebsite.com/mergers-acquisitions-and-marketing/) - A merger or acquisition can be one of the most complex branding challenges that a bank faces, and simply taking over the seller's brand is not always the right answer.
- [What's In Your Hot Dog?](https://www.anchorwebsite.com/whats-in-your-hot-dog/) - They may be made of mystery meat, but we can still learn a lot from hot dogs. And they’re delicious with ketchup. Lots of ketchup.
- [Using HBO, Netflix To Build Brands](https://www.anchorwebsite.com/using-hbo-netflix-to-build-brands/) - Streaming services aren't killing TV, they're just changing it.
- [Game of Thrones Hits Ludicrous Speed](https://www.anchorwebsite.com/game-of-thrones-hits-ludicrous-speed/) - I've blogged about Game of Thrones before, but it was mostly nerdy rantings from a fantasy / sci-fi geek. The average viewer didn't care that the show started to focus more on Kit Harrington's hair than on plausible, consistent storytelling. In fact, women across the globe applauded HBO's obvious Jon Snow resurrection / money grab.
- [The Threat Is Real](https://www.anchorwebsite.com/the-threat-is-real/) - It’s time for community banks to get serious about the threat posed by online institutions.
- [Should I Monitor My Employees’ Social Media?](https://www.anchorwebsite.com/should-i-monitor-my-employees-social-media/) - The separation of our personal and business lives seems almost as sacrosanct as that of church and state. However, this isn’t necessarily the case.
- [Signs That Your Bank Needs A New Logo](https://www.anchorwebsite.com/signs-that-your-bank-needs-a-new-logo/) - What is your logo saying to prospects? Here are some red flags that show up when your logo needs to be refreshed or replaced.
- [Buy-In Is The Difference Between Branding Success And Failure](https://www.anchorwebsite.com/buy-in-is-the-difference-between-branding-success-and-failure/) - No branding campaign can succeed unless front-line team members buy into it.
- [The Psychology Of Vikings Fans](https://www.anchorwebsite.com/the-psychology-of-vikings-fans/) - The Minnesota Miracle was a fantastic play, and it seemed as if the cosmic scales of karma somehow shifted back to balance in the time it took Stefon Diggs to sprint into the end zone and tear off his helmet in celebration.
- [Are You Targeting The Wrong Farmers?](https://www.anchorwebsite.com/are-you-targeting-the-wrong-farmers/) - If your services and marketing target traditional farmers, then you need to rethink your strategies.
- [With Great Data Comes Great Responsibility](https://www.anchorwebsite.com/with-great-data-comes-great-responsibility/) - Recent events at Facebook have caused Americans to take a hard look at the big business of big data.
- [5 Things Not To Say To A Curling Fan](https://www.anchorwebsite.com/5-things-not-to-say-to-a-curling-fan/) - For being a game that is viewed by amateurs as a relaxing way to spend time with friends, curling is a dead serious topic when discussed by its players.
- [Apps: The Ultimate Connection To Your Customers](https://www.anchorwebsite.com/apps-the-ultimate-connection-to-your-customers/) - Ever use an “app?” If you have a smartphone you probably have. The more iphones, Android phones and even Blackberries there are in people's hands, the more “apps” people want for them.“App” is short of application, by the way – think of it as a mini software program. Apple's iphone / ipod touch app store
- [Writing With Style](https://www.anchorwebsite.com/writing-with-style/) - As a copywriter, you're always looking for the most intriguing way to say something. You want to write compelling copy that not only catches a reader's attention, but keeps it. In advertising, the words have to illustrate the product just as well as a graphic does. It can be a struggle at times to find
- [The FYI on CMS](https://www.anchorwebsite.com/the-fyi-on-cms-2/) - Content Management Systems (CMS) are huge these days. In the world of the internet, the development of CMS is akin the invention of the wheel. They allow non-tech users to make revisions to web sites, and they free web developers to work more on complex coding issues rather than text changes. When building a new
- [7 Writing Tips From The Masters](https://www.anchorwebsite.com/7-writing-tips-from-the-masters/) - As a copywriter, I can always appreciate a well-crafted, creative piece of literature. Here's one I think both writers and non-writers alike will enjoy. Check out some snippets of a blog from the editor of Pick The Brain, showcasing a few timeless writing tips from some of the best authors in history. 1. Cut the
- [Using Flash to Enhance The Web Experience](https://www.anchorwebsite.com/using-flash-to-enhance-the-web-experience/) - More and more web sites are popping up with fancy Flash animation. Flash can be a powerful tool to enhance the web experience. Beyond simply making your site more “flashy,” there are less obvious reasons for adding Flash to your site.Internet viewers are becoming more savvy and expect a certain level of sophistication in their
- [How Long Does A Web Site Last?](https://www.anchorwebsite.com/how-long-does-a-web-site-last-anyway/) - If only web sites had clear expiration dates. It would make life easier for us all, because there would never be that "in-between time" where you're not sure if you need a new web site or not. Here at Anchor, we like to say that a web site should last about three years before it
- [Why You Need A Web Site](https://www.anchorwebsite.com/why-you-need-a-web-site/) - As a business owner without a web site, you may be asking yourself, “Why do we need a web site?” You may feel as though your business is too small to reap the benefits of a web site or your products or services cannot be sold online. Well, millions of people use the internet everyday,
- [B careful what u type :-J](https://www.anchorwebsite.com/b-careful-what-u-type-j/) - Being careful when communicating weighs heavily on my mind. After all I was the 10 year old kid that asked my mother when the guests were due to arrive to her surprise birthday party. After awhile, one starts to dislike the taste of one’s own left foot. Communicating is kind of like squirting toothpaste out
- [Modernize Your Money Management](https://www.anchorwebsite.com/modernize-your-money-management/) - Are you still paying bills by a paper check? Still waiting for a paper bill to come in the mail? This was the norm for most people even as recently as a couple of years ago. However, times have a way of changing and managing money is no exception. Here are a few ways to
- [Infinite Opportunity](https://www.anchorwebsite.com/infinite-opportunity/) - As the newly appointed digital strategist here at Anchor, over the last couple months I have read dozens of articles, attended numerous presentations, and listened to experts talk until they were blue in the face about social media strategies. I’ve learned more about Facebook, Twitter, and YouTube then I thought I would ever need to
- [The Future Of Flash](https://www.anchorwebsite.com/the-future-of-flash/) - I've had a love/hate relationship with Adobe Flash from the very beginning, and now the program's very future may be in jeopardy. I use a Mac at work and a PC at home. They both have their advantages and disadvantages, but something I've always found fascinating was how Mac users (and a lot of other
- [Google Wants To Rule The World](https://www.anchorwebsite.com/google-wants-to-rule-the-world/) - I spend a lot of time with Google. Way more than the average person. Sometimes that's good. Sometimes it's not. Mostly I spend my time working with Google's web search. I am a Google AdWords Certified Individual and that means I've taken (and passed) tests that deal with the ins-and-outs of Google AdWords. When it
- [Who’s The Target Group?](https://www.anchorwebsite.com/whos-the-target-group/) - Many great creative messages never see the light of day because a decision maker feels that it could, maybe, possibly, be offensive to someone - anyone. The problem is that those people who could be offended are not in the target group for the message. Great creative is edgy and often makes you feel discomfort.
- [The Fate Of The Printed Word](https://www.anchorwebsite.com/the-fate-of-the-printed-word/) - Now that even books are digital, what lies in store for the world of printed materials?Is there a place in the world for paper printing such as books, magazines and newspapers? I think the next few years are going to answer that question one way or another. For Father's Day, I got a Nook from
- [A Facebook Like Is A Big Compliment For Your Company](https://www.anchorwebsite.com/liking-a-facebook-page-one-of-the-biggest-compliments-a-company-can-get/) - I have been an avid Facebook user since 2005, when it was open to only college students. Those days are long gone, as Facebook has gone from a social networking site for college students to a world-wide phenomenon with nearly 500 million users world-wide. As Facebook continues to expand, it comes as no surprise that
- [Anyone Can Do Marketing, Right?](https://www.anchorwebsite.com/anyone-can-do-marketing-right/) - On TV, people will sometimes forgo a lawyer and represent themselves in court. In real life, however, people are much more inclined to let the experts do their jobs.Most businesses also rely on experts for their taxes and their finances. Some business people, on the other hand, don't think twice about relying on untrained staff
- [Browser Support, Here’s looking at you IE6!](https://www.anchorwebsite.com/browser-support-heres-looking-at-you-ie6/) - Internet Explorer version 6 is currently the bane of most web developers' existences. If you don’t believe me just do a Google search with something like, "why support IE6?" You’ll find a site dedicated to all those that have officially dropped support for it along with many other blog posts like this reasoning why it’s
- [I Can't Be Bothered With Typos](https://www.anchorwebsite.com/i-cant-be-bothered-with-typos/) - There's one thing in this world that can make me want to pull my hair out one day and then crack me up laughing the next. A typo. A simple, potentially disastrous, sometimes harmless, usually bad, always embarrassing, little typo. As one of the main proofers at Anchor, my eye has been trained to automatically
- [The Loud And Soft Voice Of Typography](https://www.anchorwebsite.com/the-loud-and-soft-voice-of-typography/) - Typography is a fickle thing. We all use it every day typing reports, reading signs, filling out forms, texting ;). The fact that we use it every day would make you think that we would all be experts in the subject, but as a designer I find quite the opposite to be true. Here are
- [The Secret Of Facebook](https://www.anchorwebsite.com/the-secret-of-facebook/) - How can you use Facebook to grow your business without wasting your time?It's not as easy as the "experts" would have you believe. Here at Anchor we were driving the social media bandwagon before many of the "experts" decided to get in on the action. That doesn't mean that we've succeeded in every attempt to
- [Should Media Cater to the Advertiser or the Consumer?](https://www.anchorwebsite.com/should-media-outlets-cater-to-the-advertiser-or-the-consumer/) - This is the question I asked myself after reading the article, “Coupons Come to The Wall Street Journal” in the August 12, 2010 issue of AdAge.com. Highlights of the article are included below. The Wall Street Journal will start delivering coupons inside its Weekend Edition this Saturday ( August 14) furthering its push to become
- [Don’t Forget About Internal Marketing](https://www.anchorwebsite.com/dont-forget-about-internal-marketing/) - I asked Google to give me results for the word “marketing” today, and I got 374 million results. I changed my search to “the definition of marketing” and only received 27.9 million results. I’m confident you get the picture. What if I asked 100 different college marketing students to define the word “marketing?” I’m pretty
- [On The Web, You Get What You Pay For](https://www.anchorwebsite.com/on-the-web-you-get-what-you-pay-for/) - Well, the time has come for your company to invest in a new web site. You’ve seen a few competitors with flashy sites, you’ve dabbled with a site of your own, but it just isn’t cutting it. Realistically you’re not sure exactly how much a site “should” cost, but like everyone else in the world
- [Three Recession "Rs" For Online Marketing](https://www.anchorwebsite.com/three-recession-rs-for-online-marketing/) - Just because we're in a bit of a recession doesn't mean you should ignore your online marketing. By taking a second look at your current approach and making some adjustments that won’t break the bank, you can still save money and take advantage of online marketing during this challenging time. Here are some bits and
- [The Cloud and the Tornado](https://www.anchorwebsite.com/the-cloud-and-the-tornado/) - If you haven't heard lately, more and more businesses are "moving to the cloud." What is this cloud people keep talking about and why should you worry about it? Cloud computing is nothing new, basically it's been around since the internet started, just in a different form. What cloud computing and SaaS (Software as a
- [What's Going To Happen To Magazines?](https://www.anchorwebsite.com/whats-going-to-happen-to-magazines/) - I love magazines, but I'm unsure of their future.I like to read. I think it's part of being a professional writer. I read books (I love my Kindle). I read some newspapers. I read a lot online. But I still have a special place for magazines. I'm not sure if it's the color photos or
- [Frameworks And Abstraction](https://www.anchorwebsite.com/frameworks-and-abstraction/) - You'll have to excuse me, I'm an engineer at heart. I like designing things—over-designing things, even. I also like big, smart sounding titles. What I want to talk about today has to deal with web development; this is what I was hired to do here at Anchor, and it's also something I'm passionate about. The
- [What's Your Color?](https://www.anchorwebsite.com/whats-your-color/) - Or more importantly what is your color saying about your business?In advertising we use color to grab attention, bring information to the foreground or even to force less critical elements to recede to the back. But one of the most important things that color does in advertising is to subconsciously stimulate emotions. We all know
- [Improving Your Strengths Is How You Make An Impact](https://www.anchorwebsite.com/improving-your-strengths-not-your-weaknesses-is-how-you-make-an-impact/) - I was recently introduced to a new concept in leadership. To be a better leader you need to focus on refining the things that you're already good at, rather than worrying about the things that “need improvement.” I think the same is true for brands. To explain, I was enlightened by the notion of "strengths-based"
- [Innovation Calling](https://www.anchorwebsite.com/innovation-calling/) - There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier. -Charles F. Kettering I remember orientation day at my first real sales job. After I got settled in, I was given a stack of letters that had been sent to potential customers. I was instructed to
- [A Behind The Scenes Look At Video Editing](https://www.anchorwebsite.com/a-behind-the-scenes-look-at-video-editing/) - We encounter them daily, some make us laugh, some make us think and some just make us confused. Whether it's a shaky cell phone video on youTube or a professionally edited marketing video that shows off a new product, the unmistakable combination of images and sound almost always gets our attention. But just like a
- [Can You Cut The Cable?](https://www.anchorwebsite.com/can-you-cut-the-cable/) - You hear a lot of talk these days about people "cutting the cord" and going without cable TV. It's enough to make you think that television will soon be completely replaced by the internet. A few things have happened recently that make me think that the doomsayers may be a little premature, however. There is
- [Don't Forget Your Target Market](https://www.anchorwebsite.com/dont-forget-your-target-market/) - One of the most basic parts of marketing is also one of the most frequently ignored. Marketing 101 says "figure out your target market first, then move on to strategies, tactics etc." After all, how can you communicate a message to someone successfully if you don't know who they are? It seems obvious, but it
- [Keeping The Books](https://www.anchorwebsite.com/keeping-the-books/) - Do you think you can do bookkeeping on your own? What exactly is a bookkeeper anyway? What does he/she do? And why would you need one? To someone not familiar with bookkeeping, these are all valid questions. But I will clear them all up now with one answer: yes, you need a bookkeeper. Not only
- [Customer Service: Small Steps, Big Results](https://www.anchorwebsite.com/customer-service-small-steps-big-results/) - Last week, my brother and I were driving through Crookston, MN and decided it was time for lunch. We pulled into a little fast food restaurant, and as we got out of the car I was pleasantly surprised when the young man shoveling the sidewalk stopped what he was doing, looked at me, and said
- [Stay Plugged In To Packaging](https://www.anchorwebsite.com/stay-plugged-in-to-packaging/) - If you manufacture a product, you've probably had to deal with the stress of creating packaging.Packaging often involves high volumes and low technology, a combination that can give any manufacturer an ulcer. For that very reason, a package is often ignored once it is put into production – nobody wants to think about how much
- [The Medium Is The Message](https://www.anchorwebsite.com/the-medium-is-the-message/) - The title of this blog is a common marketing idiom. However, its meaning and importance can easily be forgotten. Consequently, I think brief refresher course may be in order. For the unfamiliar, advertising guru Marshall McLuhan coined the phrase in his book Understanding Media: The Extensions Of Man published in 1964. To me, “The medium
- [Looking Smart With Smartphones](https://www.anchorwebsite.com/looking-smart-with-smartphones/) - I don't need to explain what a Smartphone is to most of you. That's because you already have one.But it might be helpful to discuss a little bit about why taking advantage of Smartphones is so important - and why it can be so complicated. To start, you may not completely understand the difference between
- [Proofing On The Fly](https://www.anchorwebsite.com/proofing-on-the-fly/) - As a copywriter at Anchor Marketing, proofing is a big part of the job description. We internally proof, externally proof and pre-flight proof everything that we do – ensuring that mistakes are few and far between. However, some days proofing needs to happen ASAP, with no time for multiple sets of eyes. When it's your
- [The Quest For Content](https://www.anchorwebsite.com/the-quest-for-content/) - The internet is a ravenous monster. It needs to be fed content to keep everyone happy, and any content seems to do.The speed at which the web consumes and disperses information is staggering. If television gave us a short attention span, the internet has squeezed it down to an attention sliver. We want our news
- [What Good Is Marketing Anyway?](https://www.anchorwebsite.com/what-good-is-marketing-anyway/) - Everyone likes to see results, but knowing where to look for results can make all the difference.Throughout our history, humans have come to appreciate causal relationships. We prefer it when our actions have clearly identifiable reactions. We plant a seed, and we can see it grow. We start a fire, and we see it burn.
- [Every Touch Point Matters](https://www.anchorwebsite.com/every-touch-point-matters/) - I joke with my husband that I can’t take him anywhere without him knowing someone. We used to fill up our vehicles at a gas station close to our house. One Friday, our whole family decided to go in to pay for our gas & get some snacks for the upcoming road trip. As soon
- [What My 11-year-old Sister Taught Me About Marketing](https://www.anchorwebsite.com/what-my-11-year-old-sister-taught-me-about-marketing/) - Don’t kid yourself, you know who Justin Bieber is. It’s 2011, and the freshly turned 17 year old has an estimated worth just south of $100 million. Three years ago, many of us (me included) had never heard of this kid. So how did a lower-middle class boy with a million-dollar voice rise to riches
- [Run Over By The Bandwagon](https://www.anchorwebsite.com/run-over-by-the-bandwagon/) - When someone gives you advice about new media, make sure they know what they're talking about. Suddenly, everyone is an expert when it comes to marketing on the internet. Whether they're talking about search or social media or QR codes or mobile devices, the pundits are coming out of the woodwork. They give seminars and
- [It's All In The Proof](https://www.anchorwebsite.com/its-all-in-the-proof/) - As someone who works hand in hand with vendors and media, my best friend at work is not someone you would expect. In fact, it's not a person at all. It's a critical tool we use to ensure that our client's projects are of the highest standards. I would like to introduce you to the
- [Taking It To Tablets](https://www.anchorwebsite.com/taking-it-to-tablets/) - Tablets are going to change the world, whether we like it or not. You can't go anywhere these days without running into someone who is tapping away on their iPad. So far in 2011, we've seen a parade of competitors take the field as well, with everyone from Samsung to Motorola to Research In Motion
- [Does Your Marketing Really Need To Look Professional?](https://www.anchorwebsite.com/does-your-marketing-really-need-to-look-professional/) - It's an age-old question that has become more and more relevant thanks to the growth of "DIY media" like YouTube.In fact, it's a conversation that I seem to have a lot lately: THEM: "I saw that Coke had a cool video on YouTube of two guys skiing, and it was awesome!" ME: "Nice." THEM: "Y'now,
- [Why Oprah Owns The Planet](https://www.anchorwebsite.com/why-oprah-owns-the-planet/) - Her talk show may be over, but the Oprah brand just keeps getting bigger.Very few people in the world are so famous that they have their own television network. Even Turner Broadcasting System has simply become TBS, and nobody remembers that Ted Turner had the audacity to name a cable network after himself. But Oprah
- [Focusing On Strengths](https://www.anchorwebsite.com/focusing-on-strengths/) - Have you ever met someone who just LOVES their job? They have great passion, boundless energy, and they get along with everyone. Yes, I know these people and I have the privilege of working with some of them every day at Anchor. It is a rare thing to be able to have a building full
- [Where Does Local Radio Fit In?](https://www.anchorwebsite.com/where-does-local-radio-fit-in/) - I never thought I'd have satellite radio, but I do.Here's how it happened. I haven't listened to local radio for a long time. Only my iPod could give me the combination of heavy (really heavy) metal, jazz, ambient, sports and 80's arena rock that I love. Local radio just wasn't equipped to play the music
- [Employee Synergy Creates Customer Satisfaction](https://www.anchorwebsite.com/out-swimming-the-sharks-employee-synergy-creates-customer-satisfaction/) - Quick, name three people at your workplace whom you look forward to seeing every day. Now, name three who rain on your parade every time you see them. Which list was easier to generate? I believe it was Lucy of "Peanuts" fame who said, "I love mankind. It's people I can't stand!" But Lucy would
- [Does Anybody Look At Billboards Anymore?](https://www.anchorwebsite.com/does-anybody-look-at-billboards-anymore/) - In 2011, good old-fashioned billboards have become sort of... quaint. They tower above our streets and highways, hawking everything from vehicles to housewares. While outdoor advertising technology has changed (vinyl wraps, electronic displays etc.), the nature of the business hasn't changed at all: talk to consumers as they drive. More than 50 years after the
- [Can New Browsers Read Your Old Web Site?](https://www.anchorwebsite.com/can-new-browsers-read-your-old-web-site/) - The browser wars aren't going anywhere for a long, long time - and they directly impact your web site.In the olden days (you know...the nineties), life was simpler. You turned on your computer and surfed the web with Internet Explorer. Sure there was Netscape, but they were never a real threat to Microsoft's web browsing
- [Top 10 Ways Video Makes Sites Sticky](https://www.anchorwebsite.com/top-10-ways-video-makes-the-web-sticky/) - Over the last couple years you’ve probably noticed a lot more videos on the web sites you frequent. Is it a coincidence? Simply put: no. With faster internet connections, iPads, iPods, smart phones, DVR’s, online TV and so much more at our fingertips our attention spans are undoubtedly getting shorter. So what better way to
- [Social Media, The Cocktail Party You Don't Want To Miss](https://www.anchorwebsite.com/social-media-the-cocktail-party-you-dont-want-to-miss/) - Social media is an easy way to stay connected with your customers, and let them know what's going on at your company. Businesses are able to share ideas, content, thoughts and relationships online. It also allows your customers to comment on and add to the content posted on a social media site – proving, however,
- [What Good Is Twitter?](https://www.anchorwebsite.com/what-good-is-twitter/) - Now that you've finally gotten the hang of Facebook, all you keep hearing about is Twitter. What's the big deal? You may even know what Twitter is (short answer: a social media web site where you can follow someone else's "Tweets" - 140 character messages about anything), but the truth is that - compared to
- [Questioning Traditional Customer Satisfaction Surveys](https://www.anchorwebsite.com/questioning-traditional-customer-satisfaction-surveys/) - For any business, gaining feedback from your clients is a must. Customer satisfaction surveys, done correctly, are a great way for businesses to monitor their relationships with their customers. Not only can they help to identify how their customers feel about the brand, the data gleaned from these surveys can help to improve the very
- [What Happens When A Person Becomes Your Brand?](https://www.anchorwebsite.com/what-happens-when-a-person-becomes-your-brand/) - Rest in peace, Steve Jobs. You left the world a better place and Apple's marketing team with a big job on their hands. I am a recovering Apple fanboy. I used to believe that everything that Apple Computer did was perfect. And if you've ever used a Mac at work, then went home to a
- [Powering Up Your Pay-Per-Click](https://www.anchorwebsite.com/powering-up-your-pay-per-click/) - Pay-per-click (PPC) advertising has been around for more than a decade now, and it's still the most commonsense way of using the web to sell your product or service.Just in case you've never heard of PPC, here's the short definition. PPC is when you put a message on the internet (it can be text, a
- [Marketing Doesn't Need To Break The User Experience](https://www.anchorwebsite.com/marketing-doesnt-need-to-break-the-user-experience/) - The annual Consumer Electronics Show (CES) wrapped up recently, and I heard an interview about it on public radio (I know, I know . . . but I can't listen to ESPN every second, can I?). In the interview, the host spoke to a marketing professional who was at CES about the challenges faced when
- [Should I Make A Mobile Site?](https://www.anchorwebsite.com/should-i-make-a-mobile-site/) - This is a tougher question than it seems.Maybe I need to start by explaining the current state of the "mobile Internet." Over the past four or five years, many companies have created an entirely separate version of their web site that is catered to mobile devices such as smartphones. There were a couple of good
- [Why Video Is Still Relevant](https://www.anchorwebsite.com/why-video-is-still-relevant/) - If you look at the history of branding, technology has always been a driving force. It started with the invention of the printing press (and the subsequent development of traditional advertising), then came film (without sound) and radio, then talkies, then television. In most of these cases, the advancing technology has made its predecessor less
- [Reports Of Facebook's Demise...](https://www.anchorwebsite.com/reports-of-facebooks-demise/) - Let's just say that Facebook's IPO could have gone better. After the smoke cleared from the media frenzy, Facebook's stock price has been on a roller coaster that has mostly headed down. Now my RSS feeds are packed with stories about how "Americans are getting bored with Facebook" and "Facebook is on the decline." But as
- [Appreciating The Classics](https://www.anchorwebsite.com/appreciating-the-classics/) - We've spent the lion's share of the last five years squinting keenly at marketing's future. Then we've pressed forward, struggling mightily to stay on technology's frontier. New media, social media... we do our best to embrace whatever media is de rigueur and along the way we've left many of our old, familiar media options in the
- [What's Up (and down) With Facebook?](https://www.anchorwebsite.com/whats-up-and-down-with-facebook-2/) - As I write this blog, Facebook's stock price is in the tank. Mark Z. has just assured investors that he will not sell his stock for at least a year. There is a dark cloud over part of Menlo Park , California, that is for sure. If you've read this blog for a while or
- [Here's The Thing With Bing](https://www.anchorwebsite.com/heres-the-thing-with-bing-2/) - Despite its image, pay-per-click marketing on Bing might be just what you're looking for. The problem with Bing is that people in the tech community still think of it as MSN. If you didn't know, the M in MSN stands for Microsoft, and that word still sends technologically minded people into a catatonic state. Microsoft
- [What A Core Purpose Statement Can Do For You](https://www.anchorwebsite.com/what-a-core-purpose-statement-can-do-for-you/) - “Why does this business exist for its customers?” This is one of the most important questions a company can ask itself. In his article, The Power of Purpose, Nick Hughes states that the answer can be found when a business owner clearly understands and believes in the purpose of his or her business. Only then
- [Helpful Tips For Creating A Core Purpose Statement](https://www.anchorwebsite.com/helpful-tips-to-follow-when-creating-your-own-core-purpose-statement/) - According to Simon Sinek, author of "Start With Why," every person and organization on the planet knows what they do. Some know how they do it, but very few know why they do what they do. Why does your organization exist? Why should anyone care? These are two main questions to ask when creating a
- [Marketing Isn’t A Department](https://www.anchorwebsite.com/marketing-isnt-a-department/) - Anyone who has ever sat through a marketing class of any type has heard about the “marketing mix.” Introduced in the 1960s by E. Jerome McCarthy, this mix included the so-called “Four P’s” of Product, Price, Promotion and Place. In McCarthy’s estimation, these four components were key in how buyers perceived a product, ultimately basing
- [Why Is A Harley Worth More Than A Honda?](https://www.anchorwebsite.com/why-is-a-harley-worth-more-than-a-honda/) - Few American brands are as powerful as Harley Davidson motorcycles. The image of a Harley chug-chug-chug-chugging its way across an American highway is part of our mythos, right up there with jeans and baseball. Another defining element of Harley Davidson is the price of their motorcycles. Simply put: They’re expensive. A Harley often costs thousands
- [Just One Piece Of  The Puzzle](https://www.anchorwebsite.com/just-one-piece-of-the-puzzle/) - I remember going over the elements of the “marketing mix” when I was an undergraduate. I kept them with me as a graduate student, as well. Twenty years later, I still consider them an important part of everything I do. Over the years, I’ve learned how to develop dynamic selling messages and deliver them through
- [Come Together, Right Now](https://www.anchorwebsite.com/come-together-right-now/) - Ten years ago, the buzzword when talking about marketing and media was “convergence.” Experts used it when they predicted a future in which all digital (and even some analog) media would come together in one place. You don’t hear the word very much anymore. Do you want to know why? Because “convergence” already took place,
- [Marketing The Silent D](https://www.anchorwebsite.com/marketing-the-silent-d/) - Do you know anybody who pronounces the “d” in Wednesday? You might hear it used on the TV or radio once in a while by somebody trying to sound smart, but mostly it just makes people sound like weirdos. The word itself almost certainly started as “Woden's Day” (something about Norse mythology, I hear), wherein
- [Castle Of Duty: Don't Jump The Shark](https://www.anchorwebsite.com/castle-of-duty-dont-jump-the-shark/) - Don't jump the shark with your branding! Learn from those who didn't - and those who did.
- [Adventures In Geofencing](https://www.anchorwebsite.com/adventures-in-geofencing/) - Geofencing and the mobile web with the pros at Anchor Marketing.
- [The Accountant Hunger Games](https://www.anchorwebsite.com/the-accountant-hunger-games/) - Imagine your business in the hunger games. Good branding is a partnership, not a contest.
- [You're The Doctor](https://www.anchorwebsite.com/youre-the-doctor/) - I worked in the television business for a few years, and it was one of my favorite gigs. As with any job that employs creative people, there were stories and legends that circulated, and one of my favorites was about Chuck Bundlie, one of WDAZ's first news reporters. Chuck was on TV in the early 1970s
- [Life Is Like The Vikings](https://www.anchorwebsite.com/life-is-like-the-vikings/) - If you watch the NFL at all, you know that this weekend the Minnesota Vikings lost a heartbreaker of a playoff game to the Seahawks in subzero temperatures. As I watched the predictable social media response after the game, I could sympathize with kicker Blair Walsh, who missed a short field goal that would have sealed a
- [20 Above VS 20 Below](https://www.anchorwebsite.com/lessons-from-the-arctic/) - If you live in North Dakota for any period of time that includes January and February, you are likely to experience the joys of subzero temperatures. 
- [Count Netflix Is Coming For You](https://www.anchorwebsite.com/count-netflix-is-coming-for-you/) - Have you ever wondered why Netflix doesn't need ad dollars to survive?
- [The Super Bowl Of Bad Ads](https://www.anchorwebsite.com/the-super-bowl-of-bad-ads/) - Well, the Broncos are the Super Bowl champs, but who won the annual "ad bowl," the competition to see who can make the most-talked about TV commercial?
- [How To React To Facebook Reactions](https://www.anchorwebsite.com/react-facebook-reactions/) - If you ever wanted a "dislike" button on Facebook, your wish has finally come true. Well sort of.
- [Easter Bunny Horror Stories](https://www.anchorwebsite.com/the-easter-bunny-is-horrifying/) - The other day I was making an infrequent trip to a shopping mall, and I happened to walk by a seasonal photo set with the Easter Bunny. It was hilarious. 
- [The Warriors And The NBA As WWE](https://www.anchorwebsite.com/the-warriors-and-the-new-nba/) - When it comes to talking about the NBA, I catch myself sounding like an old man on his porch telling teenagers to stay off his lawn. 
- [My Weekend With YouTube](https://www.anchorwebsite.com/my-weekend-with-youtube/) - There are three important lessons we can take away from my weekend with YouTube.
- [Is There A Hole In Your Hearing?](https://www.anchorwebsite.com/is-there-a-hole-in-your-hearing/) - If you're over the age of thirty, you almost certainly can't hear this sound because you've already heard it too much.
- [Watching Your Burrito](https://www.anchorwebsite.com/burrito-watching/) - When I picked up the burrito in the conference room we use for our Anchor get-togethers, I immediately knew something was different.
- [Anchor Donates Marketing Plan To ArtWise](https://www.anchorwebsite.com/anchor-donates-marketing-plan-to-artwise/) - After reviewing a long list of worthy organizations in response to our offer to give away a free marketing plan, Anchor has chosen a winner. We're very excited to lend a helping hand to ArtWise, a nonprofit elementary arts organization in Grand Forks, ND, whose mission is to inspire creativity in the classroom. Anchor and

## Pages

- [Home](https://www.anchorwebsite.com/) - Anchor Marketing is a branding, marketing, advertising and new media agency in Grand Forks, North Dakota. We serve clients all over North America, and we'll put your brand into action with strategic planning, web/social media content, graphic design, web site development, AI and search engine marketing (and more).
- [Privacy Policy](https://www.anchorwebsite.com/privacy-policy/) - This policy is effective as of February 21, 2023. This Privacy Policy applies to the information and data that Anchor Marketing, P.O. Box 13573, Grand Forks, North Dakota, collects when you use our website or our products and services. This policy applies to: Visitors to our website Customers Users of our products and services The purpose
- [Anchor Marketing FAQs](https://www.anchorwebsite.com/anchor-marketing-faqs/) - What exactly is Anchor Marketing? Anchor Marketing is a branding, advertising, marketing, graphic design, public relations and web development agency that serves clients across the United States. What industries does Anchor Marketing serve? Anchor Marketing specializes in helping clients who work in these industries: Manufacturing Banking and professional services Healthcare Public health organizations Distributors However,
- [About Anchor Marketing](https://www.anchorwebsite.com/about/) - The biggest challenge in branding today is how to stand out from the crowd. Instead of trying to be all things to all people, it’s more effective to provide the right branding message to the right people. The team at Anchor can help. Every project, every website, every social media post, every design, every word of copy we create
- [Code Roadies](https://www.anchorwebsite.com/code-roadies/) - {code} Roadies is the digital development arm of Anchor Marketing, specializing in WordPress-based web solutions
- [Marketing Plans For Nonprofits](https://www.anchorwebsite.com/marketing-plans-for-nonprofits/) - Anchor helps nonprofits {501(c) organizations} in eastern North Dakota and northwestern Minnesota to build awareness about their causes in an effective and creative way.
- [Anchor Marketing Helps Public Health Organizations Make A Real Difference](https://www.anchorwebsite.com/industry-experience/public-health/) - Anchor helps public health departments and related organizations make an impact with their messages about everything from drug and alcohol abuse to recovery programs and vaccinations. This is a unique job, one that is is different than selling a product. It requires careful targeting, and a willingness to utilize emerging media platforms that may be
- [Accessibility Statement](https://www.anchorwebsite.com/accessibility-statement/) - Compliance status We firmly believe that the internet should be available and accessible to anyone and are committed to providing a website that is accessible to the broadest possible audience, regardless of ability. To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines
- [Cookie Policy](https://www.anchorwebsite.com/cookie-policy/) - Introduction This document will inform you about how and why we use cookies. We will also tell you which cookies we use and some information about third parties which also place cookies on our website. What Is A Cookie? Cookies are small text files that are stored on your device and which let us make
- [PDF Downloads For Testing](https://www.anchorwebsite.com/pdf-downloads-for-testing/) - Alpha PDF Download Beta PDF Download
- [Stop struggling to hire a marketing director and start succeeding with your very own marketing team.](https://www.anchorwebsite.com/hire-a-marketing-director/) - The Anchor Marketing team has everything you need to succeed. Marketing ROI beats marketing DIY.
- [Systems Integration Is A Unique Industry That Demands A Unique Brand](https://www.anchorwebsite.com/industry-experience/systems-integration/) - Anchor Marketing knows that systems integration is a unique industry that demands a unique brand.
- [Contact Us](https://www.anchorwebsite.com/contact/) - Contact Anchor for strategic branding, web/social media content, graphic design, web development, search engine marketing and more.
- [Thank You](https://www.anchorwebsite.com/thank-you/) - Thank you for requesting a white paper from Anchor Marketing. Please allow 1-2 business days, and you will receive the white paper in your email. Back to White Papers
- [Anchor Knows Manufacturing From The Inside](https://www.anchorwebsite.com/industry-experience/manufacturing/) - Here at Anchor Marketing, we don't just specialize in working with manufacturers, we're experienced working as manufacturers.
- [Build Better Online Content With Anchor Marketing](https://www.anchorwebsite.com/industry-experience/content-creation/) - Anchor Marketing can make your website and social media properties more engaging and productive.
- [Banking, Healthcare And More: Anchor Puts The Pro In Professional Services](https://www.anchorwebsite.com/industry-experience/professional-services/) - Anchor helps companies that provide professional services like banks, insurance agencies and clinics to build their brands and grow their profits.
- [Distributor Branding: Time To Change The Channel](https://www.anchorwebsite.com/industry-experience/distribution/) - Anchor helps suppliers and distributors across the United States to stand apart in a world that focuses too much on price and not enough on value.
- [Subscribe](https://www.anchorwebsite.com/subscribe/) - Use the form below to subscribe to Anchor's blog. Comments This field is for validation purposes and should be left unchanged. Name* First Last Company* Email* Subscribe* Yes, I would like to receive emails relating to Anchor's blog. No, please do not send me emails relating to Anchor's blog. What topics are you interested in?*
- [We’ll Help You Stand Out](https://www.anchorwebsite.com/portfolio/) - Anchor’s creative team has earned national awards for design, web development, writing and more.

## Categories

- [Branding](https://www.anchorwebsite.com/category/branding/)
- [Social Media](https://www.anchorwebsite.com/category/social-media/)
- [Popular/Viral](https://www.anchorwebsite.com/category/popular-viral/)
- [Awards & Recognition](https://www.anchorwebsite.com/category/awards-recognition/)
- [World Wide Web](https://www.anchorwebsite.com/category/world-wide-web/)
- [Manufacturing](https://www.anchorwebsite.com/category/manufacturing/)
- [Distribution](https://www.anchorwebsite.com/category/distribution/)
- [Professional Services](https://www.anchorwebsite.com/category/professional-services/)
- [Content Creation](https://www.anchorwebsite.com/category/content-creation/)
- [White Paper](https://www.anchorwebsite.com/category/white-paper/)
- [Public Health](https://www.anchorwebsite.com/category/public-health/)

## Tags

- [Google](https://www.anchorwebsite.com/tag/google/)
- [new media](https://www.anchorwebsite.com/tag/new-media/)
- [minions](https://www.anchorwebsite.com/tag/minions/)
- [mobile web](https://www.anchorwebsite.com/tag/mobile-web/)
- [branding](https://www.anchorwebsite.com/tag/branding/)
- [sharks](https://www.anchorwebsite.com/tag/sharks/)
- [video games](https://www.anchorwebsite.com/tag/video-games/)
- [Geofencing](https://www.anchorwebsite.com/tag/geofencing/)
- [Orlando](https://www.anchorwebsite.com/tag/orlando/)
- [hipsters](https://www.anchorwebsite.com/tag/hipsters/)
- [Hunger Games](https://www.anchorwebsite.com/tag/hunger-games/)
- [mutants](https://www.anchorwebsite.com/tag/mutants/)
- [Creative](https://www.anchorwebsite.com/tag/creative/)
- [Doctors](https://www.anchorwebsite.com/tag/doctors/)
- [TV](https://www.anchorwebsite.com/tag/tv/)
- [Logos](https://www.anchorwebsite.com/tag/logos/)
- [Nike](https://www.anchorwebsite.com/tag/nike/)
- [blair walsh](https://www.anchorwebsite.com/tag/blair-walsh/)
- [teamwork](https://www.anchorwebsite.com/tag/teamwork/)
- [vikings](https://www.anchorwebsite.com/tag/vikings/)
- [cold](https://www.anchorwebsite.com/tag/cold/)
- [Game Of Thrones](https://www.anchorwebsite.com/tag/game-of-thrones/)
- [winter](https://www.anchorwebsite.com/tag/winter/)
- [movies](https://www.anchorwebsite.com/tag/movies/)
- [Netflix](https://www.anchorwebsite.com/tag/netflix/)
- [streaming](https://www.anchorwebsite.com/tag/streaming/)
- [vampires](https://www.anchorwebsite.com/tag/vampires/)
- [Puppymonkeybaby](https://www.anchorwebsite.com/tag/puppymonkeybaby/)
- [Super Bowl](https://www.anchorwebsite.com/tag/super-bowl/)
- [Emoji](https://www.anchorwebsite.com/tag/emoji/)
- [Facebook](https://www.anchorwebsite.com/tag/facebook/)
- [Easter Bunny](https://www.anchorwebsite.com/tag/easter-bunny/)
- [hobos](https://www.anchorwebsite.com/tag/hobos/)
- [target audience](https://www.anchorwebsite.com/tag/target-audience/)
- [Golden State Warriors](https://www.anchorwebsite.com/tag/golden-state-warriors/)
- [NBA](https://www.anchorwebsite.com/tag/nba/)
- [WWE](https://www.anchorwebsite.com/tag/wwe/)
- [Mad Dog 20/20](https://www.anchorwebsite.com/tag/mad-dog-2020/)
- [retro gaming](https://www.anchorwebsite.com/tag/retro-gaming/)
- [Yoshi](https://www.anchorwebsite.com/tag/yoshi/)
- [YouTube](https://www.anchorwebsite.com/tag/youtube/)
- [CRT](https://www.anchorwebsite.com/tag/crt/)
- [frequency](https://www.anchorwebsite.com/tag/frequency/)
- [TAB cola](https://www.anchorwebsite.com/tag/tab-cola/)
- [American Web Design Awards](https://www.anchorwebsite.com/tag/american-web-design-awards/)
- [Code Roadies](https://www.anchorwebsite.com/tag/code-roadies/)
- [Devotion Pet Food](https://www.anchorwebsite.com/tag/devotion-pet-food/)
- [burritos](https://www.anchorwebsite.com/tag/burritos/)
- [make-goods](https://www.anchorwebsite.com/tag/make-goods/)
- [proofs](https://www.anchorwebsite.com/tag/proofs/)
- [throw pillows](https://www.anchorwebsite.com/tag/throw-pillows/)
- [80/20 rule](https://www.anchorwebsite.com/tag/8020-rule/)
- [Metallica](https://www.anchorwebsite.com/tag/metallica/)
- [Westeros](https://www.anchorwebsite.com/tag/westeros/)
- [Naps](https://www.anchorwebsite.com/tag/naps/)
- [Social Media](https://www.anchorwebsite.com/tag/social-media/)
- [culture](https://www.anchorwebsite.com/tag/culture/)
- [James Bond villains](https://www.anchorwebsite.com/tag/james-bond-villains/)
- [positive](https://www.anchorwebsite.com/tag/positive/)
- [badminton](https://www.anchorwebsite.com/tag/badminton/)
- [handball](https://www.anchorwebsite.com/tag/handball/)
- [Olympics](https://www.anchorwebsite.com/tag/olympics/)
- [Touchpoints](https://www.anchorwebsite.com/tag/touchpoints/)
- [trampolining](https://www.anchorwebsite.com/tag/trampolining/)
- [autumn](https://www.anchorwebsite.com/tag/autumn/)
- [fall](https://www.anchorwebsite.com/tag/fall/)
- [football](https://www.anchorwebsite.com/tag/football/)
- [leaves](https://www.anchorwebsite.com/tag/leaves/)
- [yellowjackets](https://www.anchorwebsite.com/tag/yellowjackets/)
- [Hulk Hogan](https://www.anchorwebsite.com/tag/hulk-hogan/)
- [Lance Armstrong](https://www.anchorwebsite.com/tag/lance-armstrong/)
- [Livestrong](https://www.anchorwebsite.com/tag/livestrong/)
- [Michael Phelps](https://www.anchorwebsite.com/tag/michael-phelps/)
- [Rio](https://www.anchorwebsite.com/tag/rio/)
- [Ryan Lochte](https://www.anchorwebsite.com/tag/ryan-lochte/)
- [Ted Dibiase](https://www.anchorwebsite.com/tag/ted-dibiase/)
- [Bravo](https://www.anchorwebsite.com/tag/bravo/)
- [cord cutting](https://www.anchorwebsite.com/tag/cord-cutting/)
- [Hulu](https://www.anchorwebsite.com/tag/hulu/)
- [Sling](https://www.anchorwebsite.com/tag/sling/)
- [Star Trek](https://www.anchorwebsite.com/tag/star-trek/)
- [American Graphic Design Awards](https://www.anchorwebsite.com/tag/american-graphic-design-awards/)
- [cursive](https://www.anchorwebsite.com/tag/cursive/)
- [Disney](https://www.anchorwebsite.com/tag/disney/)
- [monorail](https://www.anchorwebsite.com/tag/monorail/)
- [Simpsons](https://www.anchorwebsite.com/tag/simpsons/)
- [Twitter](https://www.anchorwebsite.com/tag/twitter/)
- [yahoo](https://www.anchorwebsite.com/tag/yahoo/)
- [Zuckerberg](https://www.anchorwebsite.com/tag/zuckerberg/)
- [Banking](https://www.anchorwebsite.com/tag/banking/)
- [Carrots](https://www.anchorwebsite.com/tag/carrots/)
- [CW](https://www.anchorwebsite.com/tag/cw/)
- [Jim Aparo](https://www.anchorwebsite.com/tag/jim-aparo/)
- [Canadian road signs](https://www.anchorwebsite.com/tag/canadian-road-signs/)
- [Christmas lights](https://www.anchorwebsite.com/tag/christmas-lights/)
- [la nina](https://www.anchorwebsite.com/tag/la-nina/)
- [Tom Peters](https://www.anchorwebsite.com/tag/tom-peters/)
- [weather](https://www.anchorwebsite.com/tag/weather/)
- [Ben and Jerry's](https://www.anchorwebsite.com/tag/ben-and-jerrys/)
- [philosophy](https://www.anchorwebsite.com/tag/philosophy/)
- [research](https://www.anchorwebsite.com/tag/research/)
- [tapioca](https://www.anchorwebsite.com/tag/tapioca/)
- [guerrilla warfare](https://www.anchorwebsite.com/tag/guerrilla-warfare/)
- [OK Go](https://www.anchorwebsite.com/tag/ok-go/)
- [Viral](https://www.anchorwebsite.com/tag/viral/)
- [newspaper](https://www.anchorwebsite.com/tag/newspaper/)
- [Avenged Sevenfold](https://www.anchorwebsite.com/tag/avenged-sevenfold/)
- [Deep Purple](https://www.anchorwebsite.com/tag/deep-purple/)
- [DJ 3000](https://www.anchorwebsite.com/tag/dj-3000/)
- [grunge](https://www.anchorwebsite.com/tag/grunge/)
- [narrowcasting](https://www.anchorwebsite.com/tag/narrowcasting/)
- [radio](https://www.anchorwebsite.com/tag/radio/)
- [The Simpsons](https://www.anchorwebsite.com/tag/the-simpsons/)
- [Castle Aaarrghh](https://www.anchorwebsite.com/tag/castle-aaarrghh/)
- [Dokken](https://www.anchorwebsite.com/tag/dokken/)
- [IP lead tracking](https://www.anchorwebsite.com/tag/ip-lead-tracking/)
- [opt in](https://www.anchorwebsite.com/tag/opt-in/)
- [account planning](https://www.anchorwebsite.com/tag/account-planning/)
- [blouses](https://www.anchorwebsite.com/tag/blouses/)
- [films](https://www.anchorwebsite.com/tag/films/)
- [Jack Reacher](https://www.anchorwebsite.com/tag/jack-reacher/)
- [Tom Cruise](https://www.anchorwebsite.com/tag/tom-cruise/)
- [Mobile Banking](https://www.anchorwebsite.com/tag/mobile-banking/)
- [Amazon](https://www.anchorwebsite.com/tag/amazon/)
- [electrical distribution](https://www.anchorwebsite.com/tag/electrical-distribution/)
- [Harry Potter](https://www.anchorwebsite.com/tag/harry-potter/)
- [HVAC/R distribution](https://www.anchorwebsite.com/tag/hvacr-distribution/)
- [plumbing distribution](https://www.anchorwebsite.com/tag/plumbing-distribution/)
- [Valdemort](https://www.anchorwebsite.com/tag/valdemort/)
- [basketball](https://www.anchorwebsite.com/tag/basketball/)
- [Jim Rome](https://www.anchorwebsite.com/tag/jim-rome/)
- [Shawn Bradley](https://www.anchorwebsite.com/tag/shawn-bradley/)
- [Spud Webb](https://www.anchorwebsite.com/tag/spud-webb/)
- [The George Michael Sports Machine](https://www.anchorwebsite.com/tag/the-george-michael-sports-machine/)
- [bat boy](https://www.anchorwebsite.com/tag/bat-boy/)
- [Funyuns](https://www.anchorwebsite.com/tag/funyuns/)
- [monsters](https://www.anchorwebsite.com/tag/monsters/)
- [advertising](https://www.anchorwebsite.com/tag/advertising/)
- [Cosmo](https://www.anchorwebsite.com/tag/cosmo/)
- [magazines](https://www.anchorwebsite.com/tag/magazines/)
- [Miracle Max](https://www.anchorwebsite.com/tag/miracle-max/)
- [news](https://www.anchorwebsite.com/tag/news/)
- [Dixie Chicks](https://www.anchorwebsite.com/tag/dixie-chicks/)
- [H2](https://www.anchorwebsite.com/tag/h2/)
- [iHeart](https://www.anchorwebsite.com/tag/iheart/)
- [witness protection](https://www.anchorwebsite.com/tag/witness-protection/)
- [bratworst](https://www.anchorwebsite.com/tag/bratworst/)
- [cholesterol](https://www.anchorwebsite.com/tag/cholesterol/)
- [dachshunds](https://www.anchorwebsite.com/tag/dachshunds/)
- [hot dogs](https://www.anchorwebsite.com/tag/hot-dogs/)
- [mystery meat](https://www.anchorwebsite.com/tag/mystery-meat/)
- [pink slime](https://www.anchorwebsite.com/tag/pink-slime/)
- [SpaceX](https://www.anchorwebsite.com/tag/spacex/)
- [branding message](https://www.anchorwebsite.com/tag/branding-message/)
- [distribution](https://www.anchorwebsite.com/tag/distribution/)
- [effective communication](https://www.anchorwebsite.com/tag/effective-communication/)
- [sales](https://www.anchorwebsite.com/tag/sales/)
- [risk](https://www.anchorwebsite.com/tag/risk/)
- [HBO](https://www.anchorwebsite.com/tag/hbo/)
- [product placement](https://www.anchorwebsite.com/tag/product-placement/)
- [crisis management plan](https://www.anchorwebsite.com/tag/crisis-management-plan/)
- [news media](https://www.anchorwebsite.com/tag/news-media/)
- [Differentiation](https://www.anchorwebsite.com/tag/differentiation/)
- [Kong](https://www.anchorwebsite.com/tag/kong/)
- [NASA](https://www.anchorwebsite.com/tag/nasa/)
- [Tang](https://www.anchorwebsite.com/tag/tang/)
- [Minnesota Vikings](https://www.anchorwebsite.com/tag/minnesota-vikings/)
- [Curling](https://www.anchorwebsite.com/tag/curling/)
- [Winter Olympics](https://www.anchorwebsite.com/tag/winter-olympics/)
- [Coca-Cola](https://www.anchorwebsite.com/tag/coca-cola/)
- [Diet Coke](https://www.anchorwebsite.com/tag/diet-coke/)
- [millennials](https://www.anchorwebsite.com/tag/millennials/)
- [paradigm shift](https://www.anchorwebsite.com/tag/paradigm-shift/)
- [Farmers](https://www.anchorwebsite.com/tag/farmers/)
- [E3](https://www.anchorwebsite.com/tag/e3/)
- [Vince McMahon](https://www.anchorwebsite.com/tag/vince-mcmahon/)
- [jaws](https://www.anchorwebsite.com/tag/jaws/)
- [value proposition](https://www.anchorwebsite.com/tag/value-proposition/)
- [slogan](https://www.anchorwebsite.com/tag/slogan/)
- [positioning](https://www.anchorwebsite.com/tag/positioning/)
- [Queen](https://www.anchorwebsite.com/tag/queen/)
- [Freddy Mercury](https://www.anchorwebsite.com/tag/freddy-mercury/)
- [Music](https://www.anchorwebsite.com/tag/music/)
- [Rock and Roll](https://www.anchorwebsite.com/tag/rock-and-roll/)
- [partnerships](https://www.anchorwebsite.com/tag/partnerships/)
- [disruption](https://www.anchorwebsite.com/tag/disruption/)
- [trade show](https://www.anchorwebsite.com/tag/trade-show/)
- [SEO](https://www.anchorwebsite.com/tag/seo/)
- [food](https://www.anchorwebsite.com/tag/food/)
- [Willy Wonka](https://www.anchorwebsite.com/tag/willy-wonka/)
- [Mare of Easttown](https://www.anchorwebsite.com/tag/mare-of-easttown/)
- [Content](https://www.anchorwebsite.com/tag/content/)
- [manufacturing](https://www.anchorwebsite.com/tag/manufacturing/)
- [distrubution](https://www.anchorwebsite.com/tag/distrubution/)
- [instagram](https://www.anchorwebsite.com/tag/instagram/)
- [systems integration](https://www.anchorwebsite.com/tag/systems-integration/)
- [professional services](https://www.anchorwebsite.com/tag/professional-services/)
- [star wars](https://www.anchorwebsite.com/tag/star-wars/)
- [hotels](https://www.anchorwebsite.com/tag/hotels/)