Anchor Knows Electrical Landing Page

TIME TO CHANGE THE CHANNEL

We work with distributors in several different industries, and while their products are different, their challenges are oftentimes the same. Specifically, I hear frustration about how much time and money gets spent on marketing and branding to customers with few obvious results. Distributors concentrate a lot of effort on telling business-to-business customers their story only to find that those same customers continue to make decisions based on price alone. “We tell them about the value that we add, but it doesn’t sink in,” I hear regularly, “what are we doing wrong?”

Ironically, the answer for most distributors is right in front of them. Read more here…

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