Anchor Marketing’s client, Dakota Supply Group (DSG), recently won the The Electrical Distributor Magazine’s (TED) Best of the Best Overall Award for its marketing efforts in 2007.
More than 448 entries from across the United States were received and reviewed by independent judges who work in the fields of advertising and consulting. Of all the entries and in all 43 separate category awards presented, DSG was selected to represent this year’s overall best marketing practices in the electrical distribution industry nationwide.
By utilizing well-designed magazines, newsletters, web sites, direct mail and even an innovative kids club, Anchor created a marketing plan that put DSG at the top of its field. In addition to being recognized for the best marketing plan in the United States in the distribution industry, DSG also received a TED Magazine Best of the Best Award in the Brand Awareness category and an honorable mention in the Integrated Promotional Campaign category for the DSG Kids Club.
When DSG accepted its TED Magazine awards at the NAED AdVenture Sales & Marketing Conference in Chicago in August of 2008, the judges made a point of recognizing DSG’s innovative ideas, in particular the unique focus of the DSG Kids Club. “By piquing a child’s mind at an early age, the DSG program opens the young mind to the possibility of a career in the trades,” second-year judge Mike Dandridge said. “In this way the company is doing its part to secure the future of the company, as well as the future of the [distribution] industry. Now that’s a forward-thinking marketing plan.”