What We Do
According to Thomas Edison, vision without execution is hallucination.
Those who start with HOW tend to blend into the crowd and seldom inspire true loyalty in their customers. Those who start with ANCHOR tend to make waves.
Great creative is better when it starts with solid planning.
Every project, every website, every social media post, every design, every word of copy we create is anchored in a deep understanding of WHY you, the client, do what you do.
For example, the “why” at a grocery store might be “to bring people together as they prepare and share meals.” The how comes second: selling groceries. The fact that the store is a success and makes a profit is a result of putting “why” first.
The TAMM Strategy
Once we understand your “why,” we use our experience and research to determine how the elements of TAMM apply:
- Who is our message Targeted toward?
- What Action do we want them to take?
- What Message best communicates to this audience?
- What Medium will be used – how should the message be delivered?
Anchor puts all of this together into a plan that guides you toward your communication goals.
And we do it before we design, write or code anything.
Consequently, we significantly improve our odds of the communication doing its job successfully. And because we set measurable objectives in our plans, it’s possible to make adjustments to our work in order to improve results over time.