Typically, I would consider Facebook and Instagram to be best suited for B2C companies, and so would many others. B2C has shorter buyer journeys than B2B, which makes it easy to see an immediate impact when running something like a retargeting campaign. As we know, B2B buyer journeys can last months and sometimes years depending… Read more »
Tag: Facebook
Ever hear of Flow magazine? Maybe it’s not ringing a bell. But if you use Facebook, you may recall seeing posts like “The 6 cancer causers in your home you need to get rid of!” or “The most common form of stress these days is dealing with fake people who can’t be trusted” or the… Read more »
We learned recently that after years of rebuffing overtures from some of the world’s most successful companies (Facebook, Google, Microsoft, Apple), Twitter is considering a sale, finally succumbing to the pressure to turn a profit. A few years ago I lectured at a university symposium, and I said something to the effect of “Watch Facebook… Read more »
A few weeks ago I saw a real Facebook post that said “I think I’m going to take a nap.” It was from a person who posts a lot on social media, and it’s hard to imagine a better sign that you’ve run out of things to post about. There is social media fatigue, where… Read more »
If you ever wanted a “dislike” button on Facebook, your wish has finally come true. Well sort of. The addition of cute “reactions” emoji now allows users to weigh in on posts with a little more emotional precision. You can still like something, but now you can also choose a “love” icon, a “laughing” icon,… Read more »
